What happened to enforcing trademark rights on the USB logo? Just about every obviously non-compliant 10m long USB extension cable or retractable power-only cab

What happened to enforcing trademark rights on the USB logo? Just about every obviously non-compliant 10m long USB extension cable or retractable power-only cable has the USB logo on it. Sometimes it's a bastardized form but it's basically still the logo. If they were more aggressive in eliminating these products from the market, even one-man Amazon shops, then at you could look at the logo to decide if it at least meets the spec.