Maybe but let's think it through. Why do you think it is 10x cheaper? (Is it, I don't have numbers, please link them?) Is the market really so inefficient? App

Maybe but let's think it through. Why do you think it is 10x cheaper? (Is it, I don't have numbers, please link them?) Is the market really so inefficient? Apple is looking to maximise its revenue and will put up prices as far as they can in accordance with that. ie discounts are to get more revenue now and/or in the future. Why is traditional tv able to charg 10x more?