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> move myself away from it I stop approaches from ad-tech companies myself. > the consumer would be an equal partner in all data transactions, for two reasons
by auslander 8y ago
> move myself away from it
I stop approaches from ad-tech companies myself.
> the consumer would be an equal partner in all data transactions, for two reasons: 1. Fairness 2. Data quality
why would a consumer be interested in cooperating? No one likes ads, right? :) The businesses milk data out any way they could, and share it. People defend themselves and share the knowledge. Its how it is now, and looks like will be in future.
Browser companies may be on either side, today I'd stick with Firefox and Safari.
- c2h5oh 8y ago> why would a consumer be interested in cooperating? No one likes ads, right? Let's assume I can't block ads or choose not to block them to support site/service I'm using. If that was the case I'd rather see relevant ads as long as they were targeted based on a subset of information about myself I've decided to provide, to the parties of my choosing and with usage restricted to that single purpose only.
- auslander 8y agoYeah, but you talking about supporting a website/service. I replied to the 'If I were building an advertising business today ...'
- marcosdumay 8y agoI do like useful ads. One of my biggest resentments with Google is that once they started targeting their ads onto me, their ads just lost all the value they had, and they were very valuable before it. And I'm sure I am not alone. Before the internet, people used to buy ad catalogues. They would go out, pay a bit, just to get a collection of ads home.