5 ms·
I see your point, and it’s an interesting issue. Do marketing and managerial skill add real value to a product/service, or are they at best a necessary evil? I
by b1daly 8y ago
I see your point, and it’s an interesting issue. Do marketing and managerial skill add real value to a product/service, or are they at best a necessary evil?
I think there is a strong case to be made that they add value. One issue they solve is simply the communication of the existence and value of said product in an increasingly crowded and noisy world.
To take everyone’s favorite example, look how Apple has consistently worked on their image and marketing, and how that expense and effort serves as a signaling mechanism to consumer purchasers of very complex products. Of course, Apple delivers the goods, consistently, and has built up a symbiotic system of communication and technology.
The two big differentiators Apple has used are there focus on design and user experience. It’s not hard to see how these areas of attention blur into the boundaries of marketing, customer service, and product development.
There’s something I think of as “coherence” in created things. When it’s achieved, to end user it might seem like nothing, because the effort put into the subtle aspects of the creation become “invisible.”
If you’ve ever attempted doing something even as simple as writing marketing copy, the difficulty of bringing focus, clarity, and effectiveness quickly hits you in the face.
A company that can execute these “non-technical” skills well is at least a good bet for executing the technical apsects as well.
Can anyone think of counter examples? Companies that talk a good game, set up outstanding business structures, and then consistently deliver rubbish?
Edit: your comment about the contined existence of merely adequate products, wouldn’t you say that there is a real issue of cost? A company could dramatically reduce bugs in software putting more testing into the product, hiring better engineers, but if people don’t want to pay the price, the product is not “better.”
There is a fundamental issue in economics, which is how to “value” things. Price is used as a proxy, because it’s inherently quantifiable, and the alternatives lead to highly contentious differences of opinion.
- ItsMe000001 8y ago> Do marketing and managerial skill add real value to a product/service, or are they at best a necessary evil? That was not what I said - at all! Of course it adds value. Reading through it, it seems you entire reply is premised on something I did not even remotely say? I edited the post and added a new last paragraph.
- anoncoward111 8y agoThe price of most things is a function of labor cost + materials + location where it's made + admin + delivery. In a perfect world, admin and delivery are nearly 0, the warehouse where it's made is once again as cheap as possible, and the materials and labor will decrease over time as more and more laborers acquire the skills necessary to make the product. This is why drone pilot income is rapidly plumetting, along with database administrators and so on. Knowing this reality, major corporations and the government have colluded together to "regulate" and "standardize" many industries, as well as creating many burdensome and time consuming processes for all businesses (accounting, HR, compliance). This admin cruft is the very secret sauce that keeps monopolies and oligopolies alive, while killing innovation and price competition. Essentially, this is the American health care system. Sales is just part of that cruft. There's a reason I don't need a sales guy to buy a solar panel-- I just need customer support at the most.
- godzilla82 8y ago>The price of most things is a function of labor cost + materials + location where it's made + admin + delivery. Sorry, but you are wrong. The price of a good is not a function of these. Price is a function of demand and supply. And demand and supply are in turn also a function of price. For example, you cannot demand a salary based on the cost of your education. The market will decide what is the value of your labour. Also, if you try to find a job in a saturated job market, you will understand the importance of "Sales". If you can't market yourself you wont find a job in a high-supply labor market however qualified you might be. In a nutshell I think those who think Sales is "cruft" are the those who had it easy all their life, and who never had to compete with 100 guys half their skill.
- anoncoward111 8y agoI actually don't disagree with you. You describe the system as it is, and I describe the system as I desire it to be. Humanity should not have to waste its time going through the dog and pony show of every company and every vendor. Wherever possible, goods and services SHOULD be commodities that are interchangeable. A rune platebody will always be a rune platebody from the grand exchange, no matter who is selling it in Runescape. Obviously there will be edge cases for custom products and services, that's totally fine. But imagine buying a water bottle or choosing antivirus software after being subjected to 8 different sales guys and their "funnels". No thanks! Let's bring PRICE as close to COST as possible.