We know Netflix doesn’t believe that measurement is good for their company because they spend as much as possible on content and give creators more control than

We know Netflix doesn’t believe that measurement is good for their company because they spend as much as possible on content and give creators more control than traditional publishers to make the content better. They also talk about their competition being sleep, games, YouTube, etc. These aren’t the actions of a company that wants to give users “just enough.” I think the only time they’d apply this idea (the only place it’s appropriate, IMO) is when reaching the limits of their budget and prioritizing one market over another. In that case it would make sense to avoid dropping below a threshold of attention. However, as in the article, they do what they can to make content watchable in all markets at once so they don’t have to take that risk.