5 ms·
It is also an analogy for Apple in 1995. Companies harvest their market position sometimes, and then innovate at other times.
by georgeecollins 8y ago
It is also an analogy for Apple in 1995. Companies harvest their market position sometimes, and then innovate at other times.
- jessaustin 8y agoI think this is a standard technique for fast-food businesses, although I've never heard it mentioned. Run some flashy ad campaign for low-priced good food for a few months. Leave the low prices in place for about a year. Then slowly, slowly ratchet up your prices. After 8-10 years of this, your only remaining customers have very little price sensitivity, but at some point along the way you soaked every single customer as hard as you could. If you need to raise revenue now that you've chased away lots of customers, start over from the beginning. I guess someone at Arby's didn't get the "start over" memo...
- deleted 8y ago[deleted]