5 ms·

It will never happen, iMessage is one of the network effects of Apple/iPhone ecosystem.

by r32a_ 8y ago

ergomarky 8y ago
This would still encourage people to buy iPhones though, it's just a bridge between Your Phone (the app on Windows in question) and your iPhone so you can reply to (i)Messages on windows as you do a Mac. Don't really see why they would be vehemently against this.
- threeseed 8y ago
  Apple makes a lot more money from Macs than iPhones. And along with Continuity is a key pillar of the "Apple products work better together" marketing message.
  - vecter 8y ago
    https://www.statista.com/statistics/382260/segments-share-revenue-of-apple/ https://www.statista.com/statistics/382260/segments-share-re... Apple makes way more money from iPhones than Macs.
  - shadowfacts 8y ago
    Not by a long shot they don't. In Q1 2018, Apple made nine times more money from iPhones than it did from Macs [1]. [1]: https://www.apple.com/newsroom/pdfs/Q1_FY18_Data_Summary.pdf https://www.apple.com/newsroom/pdfs/Q1_FY18_Data_Summary.pdf
- dvfjsdhgfv 8y ago
  That's one more reason to buy a Mac, and when people buy a new machine they usually factor in several reasons.
booleandilemma 8y ago
Couldn’t you say the same about Microsoft Office? And yet it’s on Apple computers.
dilap 8y ago
so dumb though. though could own messaging, which would be way more valuable than whatever tiny bump it's giving to the iphone.
- solarkraft 8y ago
  Apple doesn't commercialise most of their services and none of them through ads. iMessage is another subsidized feature of an Apple device.
- scarface74 8y ago
  What use is it to own messaging if they don't make money from it? Apple got out of the advertising business years ago.
  - dilap 8y ago
    incredibly short-sighted perspective. it gives them huge leverage.
    - burntwater 8y ago
      They already have leverage - the leverage of iMessage to keep people from leaving their iPhones (which, as has been mentioned, is where Apple makes a huge amount of money). What other kind of leverage are you talking about?
      - dilap 8y ago
        if apple is in a position where the only thing keeping people using iphones is imessage lock-in, they're already fucked. fortunately (for them) i don't think this is the case; the iphone is still a very desirable platform in its own right. and having imessage on other platforms can work the other way: if people use it and like it, they can be more likely to switch altogether. (in a similar way, i think the ipod brought many people to the mac.) in terms of leverage: if you have the dominant messaging platform, you've (1) defensively kept someone else from having the dominant platform, and using it however they wish (if e.g. google ever got its head out of its ass with messaging and made something good, that might become dominant and draw more people towards android) (2) you've got a frickin' platform! you can start selling apps into the messenger and make $ that way. while apple has still been shy about ads (and every1 in general has been shy about ads in messengers), they have dipped their toe in the water with ads in the app store. you could certainly imagine ads in imessage. you could use that base of connections as a good starting point to grow a social network. and who knows what else. a sort of analoguous situation was facebook buying whatsapp for $3 billion. why did they do that? as near as i can tell, they are not making any money on it. i assume it was a defensive aquisition: something as popular and ubiquituous as whatsapp (outside the US; in the US more modest adoption) is a great starting point to make something that will take over facebook. or simply make fb less relevent, since a large part of its utility is as universal messenger. apple could have something similar to whatsapp just for the cost of developing an imessage client for android.
Spooky23 8y ago
I wouldn’t so sure. Microsoft owns enterprise, Apple owns enterprise mobility. Microsoft needs a partner on mobile, Apple needs a partner for AI and services.
blackflame7000 8y ago
There's no way I would buy a mac for iMessage, but I would be inclined to use iMessage on my windows PC. This seems like a net positive for Apple

It will never happen, iMessage is one of the network effects of Apple/iPhone ecosystem.

by r32a_ 8y ago

It will never happen, iMessage is one of the network effects of Apple/iPhone ecosystem.

This would still encourage people to buy iPhones though, it's just a bridge between Your Phone (the app on Windows in question) and your iPhone so you can reply to (i)Messages on windows as you do a Mac. Don't really see why they would be vehemently against this.

threeseed 8y ago
Apple makes a lot more money from Macs than iPhones. And along with Continuity is a key pillar of the "Apple products work better together" marketing message.
- vecter 8y ago
  https://www.statista.com/statistics/382260/segments-share-revenue-of-apple/ https://www.statista.com/statistics/382260/segments-share-re... Apple makes way more money from iPhones than Macs.
- shadowfacts 8y ago
  Not by a long shot they don't. In Q1 2018, Apple made nine times more money from iPhones than it did from Macs [1]. [1]: https://www.apple.com/newsroom/pdfs/Q1_FY18_Data_Summary.pdf https://www.apple.com/newsroom/pdfs/Q1_FY18_Data_Summary.pdf
dvfjsdhgfv 8y ago
That's one more reason to buy a Mac, and when people buy a new machine they usually factor in several reasons.

booleandilemma 8y ago

Couldn’t you say the same about Microsoft Office? And yet it’s on Apple computers.

dilap 8y ago

so dumb though. though could own messaging, which would be way more valuable than whatever tiny bump it's giving to the iphone.

solarkraft 8y ago
Apple doesn't commercialise most of their services and none of them through ads. iMessage is another subsidized feature of an Apple device.
scarface74 8y ago
What use is it to own messaging if they don't make money from it? Apple got out of the advertising business years ago.
- dilap 8y ago
  incredibly short-sighted perspective. it gives them huge leverage.
  - burntwater 8y ago
    They already have leverage - the leverage of iMessage to keep people from leaving their iPhones (which, as has been mentioned, is where Apple makes a huge amount of money). What other kind of leverage are you talking about?
    - dilap 8y ago
      if apple is in a position where the only thing keeping people using iphones is imessage lock-in, they're already fucked. fortunately (for them) i don't think this is the case; the iphone is still a very desirable platform in its own right. and having imessage on other platforms can work the other way: if people use it and like it, they can be more likely to switch altogether. (in a similar way, i think the ipod brought many people to the mac.) in terms of leverage: if you have the dominant messaging platform, you've (1) defensively kept someone else from having the dominant platform, and using it however they wish (if e.g. google ever got its head out of its ass with messaging and made something good, that might become dominant and draw more people towards android) (2) you've got a frickin' platform! you can start selling apps into the messenger and make $ that way. while apple has still been shy about ads (and every1 in general has been shy about ads in messengers), they have dipped their toe in the water with ads in the app store. you could certainly imagine ads in imessage. you could use that base of connections as a good starting point to grow a social network. and who knows what else. a sort of analoguous situation was facebook buying whatsapp for $3 billion. why did they do that? as near as i can tell, they are not making any money on it. i assume it was a defensive aquisition: something as popular and ubiquituous as whatsapp (outside the US; in the US more modest adoption) is a great starting point to make something that will take over facebook. or simply make fb less relevent, since a large part of its utility is as universal messenger. apple could have something similar to whatsapp just for the cost of developing an imessage client for android.

Spooky23 8y ago

I wouldn’t so sure. Microsoft owns enterprise, Apple owns enterprise mobility. Microsoft needs a partner on mobile, Apple needs a partner for AI and services.

blackflame7000 8y ago

There's no way I would buy a mac for iMessage, but I would be inclined to use iMessage on my windows PC. This seems like a net positive for Apple