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Surely the next step is for websites to host their own ads again? They can even forward cookies on to ad networks etc.
by rb808 8y ago
Surely the next step is for websites to host their own ads again? They can even forward cookies on to ad networks etc.
- AdmiralAsshat 8y agoHosting their own ads would at least force them to vet their own ads, which is ultimately what most people want, I think.
- tobltobs 8y agoWould be great if this would be an option, especially with the GDPR coming. But for small to medium sized publishers there are no ads you could host your own.
- orwin 8y agoThis is simply not true. i spoke two years ago with the CEO of a small publisher company (~3 employees). This company was focused on mobility, from train to skateboard, with cars being obviously the main focus. Affiliated links for small stuff like electric monocycles and/or sponsored tests for cars was enough to pay himself, his author, IT guy and tester.
- eli 8y agoIt also requires you to self-host an ad server (and most open source ad servers are terrible) and it requires the advertiser to completely trust your numbers since they'll have no way to verify how many impressions you served. That's tough right now even for people who sell ads directly.
- yoodenvranx 8y agoThe next step would be to do render the whole page including ads directly into a canvas/opengl element using some heavily obfuscated wasm binary in order to circumvent the DOM and any DOM/JS-based ad blocker.
- jbob2000 8y agoYou still need to make an HTTP request to get the ad data. Ad blockers don't just block the DOM elements, they block the HTTP request too.
- mr_toad 8y agoData can easily be embedded either as inline data URI or as JS arrays. You can have static pages containing many MB of embedded data. If the adds used SVG they might not even be very large, bandwidth wise.
- eli 8y agoI wish it were that simple. Self-hosted ads still get blocked.