> If the app isn't worth $40 Ay, there's the rub. The problem is also related to price anchoring [1]: People [2] accepted the price of $70 for the perpetual va

> If the app isn't worth $40 Ay, there's the rub. The problem is also related to price anchoring [1]: People [2] accepted the price of $70 for the perpetual value provided by the app (including cloud syncing), but balked at $40/year. The latter price makes the app more expensive over 2 years, and the developer promising updates doesn't have quite the impact to justify the change in the eyes of the angry customers. If the app initially cost, say, $160, maybe the newer pricing would've been better accepted. I hear Adobe and Microsoft are doing quite well with the subscription models... [1] https://en.wikipedia.org/wiki/Anchoring https://en.wikipedia.org/wiki/Anchoring [2] The people who bought it. This is important, because it ignores all the people who thought this wasn't good value. Maybe some of the initial non-purchasers became subscribers. Market analysis is hard.