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That's too broad of a definition, it effectively reduces the term 'targeted advertising' to just 'advertising'. For example, even if my advertisement isn't tryi
by zrobotics 9y ago
That's too broad of a definition, it effectively reduces the term 'targeted advertising' to just 'advertising'. For example, even if my advertisement isn't trying to target broad categories of people (roadside billboard, etc) any ad will have a target in mind: consumers of my product.
So no, targeted advertising is not any ad with a target in mind, that is just advertising. Targeted ads are distinguished from regular ads based on targeting a specific individual. An ad in the WSJ may be aimed at a broad category of people interested in business news, but if I know for a fact that 'Letmesleep69' happens to be a reader of that paper and I take out an ad that specifically refers to that user name, then it would be a targeted ad.
edit: formatting
- amelius 9y agoYes. Perhaps "personalized advertising" would be a better term?
- 18pfsmt 9y agoI don't think the word 'targeted' has as narrow a definition as you are proposing (at least in the common vernacular). In writing laws, as in code, one has to be very specific and define things properly, but not in frank discussion. Disclosure: I believe in the eventual success of the fediverse.