5 ms·
Find it strange that Europe has 1.8x the users of the US but only 40% of the revenue.
by rdlecler1 9y ago
Find it strange that Europe has 1.8x the users of the US but only 40% of the revenue.
- richardfeynman 9y agoClearly you don't work in advertising, my friend :-)
- myroon5 9y agoCare to elaborate?
- richardfeynman 9y agoThe costs to advertisers (per impression, click, action) are all much higher in the US market than EMEA.
- rdlecler1 9y agoYes, but why? Is there not an arbitrage opportunity here? Are European advertisers paying less? Are Americans more gullible?
- tehlike 9y agoGDP per capita. US/North America consumers earn & spend more.
- rdlecler1 9y agoNot quadruple.
- tehlike 9y ago"The GDP per capita (PPP) was $37,800 in 2015,[4] compared to $57,084 in the US." Definitely not quadruple, but taking into account a number of other things - like online spending - ecommerce etc, it's not hard to see. I also believe (no proof, gut feeling) the metrics are similar for appstore purchases.
- adventured 9y agoSome of that is because there's a vast economic gulf there. For reference, the EU minus the UK has a GDP per capita of about $33,000. The US is at $60,000. Europe as a whole (minus Turkey), has a GDP per capita of about $27,000. The total European economy is very similar in size to the US at roughly $20 trillion. There's $14.5 trillion inside the EU minus the UK, and about $5.5 trillion outside of it.