I don't get why you ask this question (also no offense intended). Either some random person posts interesting content on the web and I'm happy to enjoy it.. or

I don't get why you ask this question (also no offense intended). Either some random person posts interesting content on the web and I'm happy to enjoy it.. or not. I don't see them selling this really hard or trying to persuade anyone that this is the definitive list to read. I kind of get the angle of "why would I give you my email address?" - but even then it's up to you to trade it for a perceived benefit of useful content.