>If you’re refusing to hire men this would be illegal. If you hire men but pay them only 90% of their market value, then your company will be known as not payin

>If you’re refusing to hire men this would be illegal. If you hire men but pay them only 90% of their market value, then your company will be known as not paying competitive salaries and won’t attract candidates (not just men — any job applicants). You can just make your company seem unattractive to men. I once talked to a recruiting company that boasted that they were a company founded and run by women. This already seemed like a huge red flag to me as a man that I might not want to work with them.