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Apple says it’s now powered by renewable energy worldwide
- Double_a_92 9y agoDoes this include their part at foxconn?
- loxs 9y agoIn other news, iPhone is so overpriced and we are all so dumb to buy it, that they are now wondering what to do with the money. Also, the other phone companies are so pathetic/evil that they can't compete even with this... Full disclosure, I am also using an iPhone Edit: To the people who will downvote me because I "hate" the environment, go read this comment: https://news.ycombinator.com/item?id=16799199 https://news.ycombinator.com/item?id=16799199
- pluma 9y agoAs expected, the "100%" claim breaks down when it comes to the manufacturing, which mostly relies on suppliers. They say they have "commitments" from 23 suppliers but I'm sure there's more than that and the ones they do mention mostly seem to be the ones manufacturing raw materials (leather, plastics, etc) rather than parts (looking at you, Foxconn). EDIT: Of course it's still quite an accomplishment but it should be clear that this does not translate to "Apple products are environmentally friendly" in any way (not even energy-wise).
- sametmax 9y agoBesides it means they don't have a culture for it at all, they just pay for it. That's a very different way to do it, with vastly different consequences. One of them is how it influence internal decisions now and in the future. Another one is how it influence employees and their social circle. But the most important thing is the total removal of the feeling of responsibility: it becomes an economic metrics. One of the things it means is the total lack of incentive to actually have results as long as it looks like you do have results, and so no checks will be ever done that the "commited" suppliers will actually do things correctly, and not just fake it. I agree with your edit: it's a good start, and a good thing. At the very least it makes the promotion of a good value. But it's not the end of the effort as they promote it. It's barely the beginning.
- pluma 9y agoI mostly added the edit because I think this is (at least in part) a marketing move designed to make consumers feel good about buying Apple products because they're "green" -- which they're decidedly not.
- bonesss 9y agoThis isn't Apples problem, it's industrial, but: "green" and "battery" are almost as hard to reconcile as "green" and "massive global shipping logistics". Props to Apple for making movement here, but real-world and feel-good are often far removed from one another...
- agumonkey 9y agoI don't know the status of other electronics manufacturers/designers/assemblers but I find it a bit harsh on Apple. They're not bioengineers, but they talked about green standards for long, their campus is said to be solar powered.. I don't expect a nation wide walk for Apple but so many critics..
- perilunar 9y ago> "Apple currently has 25 operational renewable energy projects around the world, totalling 626 megawatts of generation capacity" Damn impressive. Also, it's nice to see an article about renewables that uses megawatts almost exclusively, instead of ridiculous 'megawatt-hours per year'. They slipped up twice at the end, but mostly good.
- apsec112 9y agoApple put its big new headquarters in Cupertino, which doesn't have any housing available for all the people working there. Therefore, the majority will be forced to drive long distances to work, in dirty, CO2-heavy automobiles. Apple could have used its financial leverage - a third of Cupertino's tax revenue - to force the city to stop blocking all new housing construction, reducing commute distances. Alternatively, it could have placed its headquarters somewhere else - somewhere with either more housing, or enough density to support public transit, or a city council that isn't obsessed with enriching homeowners by making a housing shortage as bad as possible (or all three). Apple chose not to do either of those things, so all of those CO2 emissions are its responsibility.
- dominotw 9y agoForce how?
- apsec112 9y agoSimply tell the city, you need to permit enough housing for all of the people working in this huge new office complex, or Apple will leave Cupertino. Apple is such a large company that they pay a major chunk of Cupertino's tax revenues, so they would have a lot of negotiating leverage.
- rgovostes 9y agoHave you been to Cupertino? I wouldn't want to live there. And if I worked there, I wouldn't want to live within 1 mile of my office. Even if there were housing, many people would prefer to live elsewhere. Apple also cannot threaten to leave the city every time they want something. How dystopian it would be to have a multibillion dollar company extorting City Hall like that.
- saagarjha 9y ago> Have you been to Cupertino? I wouldn't want to live there. Hey now, what's wrong with Cupertino :(
- beloch 9y agoThat's great. Next, focus on making products that can be repaired and upgraded by end-users for an extended period of time. Electronics manufacturing is resource intensive (beyond just energy) and a significant source of pollution (beyond CO_2 emissions). Recycling electronics is also resource intensive and does produce waste. If Apple tried to extend the average useful life of its products by just a couple years it would make a big difference.
- rimliu 9y agoTo be fair Apple products have a very long life compared to some competition.
- EpicEng 9y agoNot when my four year old drops the iPad on my tile floor.
- executesorder66 9y agoDon't give your four year old an iPad then.
- paulcole 9y agoHaving a kid is among the worst decisions a person can make for the environment. A childless person could smash iPads all they wanted and not make a dent in comparison.
- njarboe 9y agoUnless one of the kids you raise does something really great to improve the world. Not having kids to help the environment has no chance of working unless there is a world government that enforces the policy on everyone. This idea that not having children is a great good should be put rest. Raising children well is a lot of hard work and anyone who would do it well should be encouraged to have them.
- zeofig 9y agoJust like my ass! Edit: the title is 100% misleading and HN is not a board for corporate propaganda.
- patrickg_zill 9y agoDo they include the Three Gorges Dam as being a source of "renewable" energy?
- PeterStuer 9y agoHere in Europe, strip-clearing forests and turning it into wood-pellets and burning those counts as 'renewable energy'. Our own shortsighted minister for the environment acknowledged that this is absurd, but he continuous to allow it (actually, the government does it itself by strip-clearing all trees from roadsides) to meet EU committed 'renewable energy targets' and avoid an EU fine.
- aeleos 9y agoAs much as people like to hate on Apple and all the other stuff they do wrong, this is how its going to have to continue if we still want to be living on earth in 50 years. Companies like Apple have massive global influence, and if what they want is some free marketing and press in return for investing in renewables, that is a price I will gladly pay. Governments and companies are the only real force large enough to enact the kind of change that needs to happen, and if what they want in return is good press than that is fine by me.
- jitbit 9y agoToo bad all these efforts are ruined by a dozen BTC mining farms.
- bonesss 9y agoJevons paradox -- as it applies to energy -- is that efficiency gives us more and better ways to make money wasting energy. From a humanitarian and ecological standpoint we want civilization to be using as much electricity as possible. If only we could make lots of energy with very little carbon we might be able to get rich mining BTC and keep drinking cheap coffee ;)
- hudon 9y agoI share your respect for corporations that help make the world a better place but I want to pick at the tone of your comment. It implies that businesses can’t do good for good’s sake, that there has to be some greedy motive behind every action. What if the leaders at Apple are actually good people and they’re honest when they say they want te leave the Earth a better place?
- annabellish 9y agoThen it'd go down in the history books as the first time a large public company had done so. We all run on Capitalism, meaning we've picked the generation and acquisition of Capital to be the one metric we've decided as a society to optimise for. This is why it's so important for governments to legislate carbon requirements, because that's the designed escape hatch for capitalism causing people to doing stuff which is very bad for society by optimising for capital.
- tomhoward 9y agoAs this article [1] explains, Apple does not (and cannot) actually run on 100% renewable energy globally, as any of its stores/premises/facilities that are connected to local municipal power grids will use whatever power generation method is used on that grid, and that is still likely to be fossil fuel in most locations. But they purchase Renewable Energy Certificates to offset their use of non-renewable energy, so they can make the claim that their net consumption of non-renewable electricity is negative. [1] https://www.theverge.com/2018/4/9/17216656/apple-renewable-energy-worldwide-climate-change https://www.theverge.com/2018/4/9/17216656/apple-renewable-e...
- GeekyBear 9y agoThe other strategy they pursue is to build their own large scale solar farms next to their datacenters, starting in North Carolina back in 2011. https://arstechnica.com/gadgets/2011/10/apple-building-171-acre-solar-panel-farm-to-power-nc-data-center/ https://arstechnica.com/gadgets/2011/10/apple-building-171-a... The tech giants all pursue this strategy now. They build out renewable energy projects near their datacenters, put solar panels on the roof of their buildings and purchase renewable energy offsets for everything else. For instance, Google. https://www.engadget.com/2018/04/04/google-wind-solar-offset-all-operational-energy/ https://www.engadget.com/2018/04/04/google-wind-solar-offset... Microsoft is on the same path. https://blogs.microsoft.com/on-the-issues/2018/03/21/new-solar-deal-moves-us-ahead-of-schedule-in-creating-a-cleaner-cloud/ https://blogs.microsoft.com/on-the-issues/2018/03/21/new-sol...
- mulmen 9y agoAmazon's new Seattle campus is heated by waste heat from the data center across the street: https://www.aboutamazon.com/sustainability https://www.aboutamazon.com/sustainability
- comex 9y agoWell… > Apple says that when it purchases REQs, “we require that they are Green-e Energy certified and come from the same power grid—and preferably the same state — as the Apple facility they support.” So "whatever power generation method is used on that grid" does actually have to include an equivalent amount of renewable energy, although it presumably also includes fossil fuels.
- devmunchies 9y ago> ECCO Leather, the first soft goods supplier to commit to 100 percent clean energy for its Apple production Animal product and clean energy? That’s an oxymoron. Animal agriculture is one of the most inefficient systems there is and a major contributor to climate change. I’d hope the next step is to make a statement by doing without leather, if Apple is indeed trying to set forward thinking and progressive trends.
- redial 9y ago> Animal product and clean energy? That’s an oxymoron. Not when you realize that clean energy refers only to the production and consumption of electricity and has nothing whatsoever to do with supplies or with animals of any kind, unless you are using electricity produced by cows running in a circle.
- lazyman75 9y ago"Clean" only if you ignore all those not-clean-no-matter-how-much-you-spin-it steps in manufacturing of solar panels ..
- camillomiller 9y agoYeah, that completely destroys anything good Apple has done to get to this result. Nothing matters if they have one supplier of a product that might not be that green. /s It’s sad that the most upvoted comment has to be as always the contrarian picking the tiniest detail to diminish a laudable achievement.
- notaspider 9y agoAnimal agriculture is the single biggest contributor to climate change.[0] It seems to me that you are the one trying to diminish what the OP was trying to say by calling them a "contrarian" and describing it as the "tiniest detail". [0]http://www.animalagricultureclimatechange.org/animal-agriculture-truths/ http://www.animalagricultureclimatechange.org/animal-agricul...
- devmunchies 9y ago
- source99 9y agoWhat percentage of energy that is used to create Apple products is renewable? I’m glad they are running their facilities with renewables but I’m guessing that is only a few percent of the total energy used to create and transport all Apple products.
- jacksmith21006 9y agoAppears they are leveraging having moved their cloud to Google. https://dqbasmyouzti2.cloudfront.net/assets/content/cache/made/content/images/articles/Cumulative_Corporate_Renewable_Energy_Purchases_2017_2800_1375_80.jpg https://dqbasmyouzti2.cloudfront.net/assets/content/cache/ma... Before moving to Google they had a lot less. Here is 2016. https://cdn.zmescience.com/wp-content/uploads/2017/12/article-100percent-inline-1-1x.jpg https://cdn.zmescience.com/wp-content/uploads/2017/12/articl... So went from #14 to #4 and would guess that was because of Google? BTW, Apple is really much better at PR then Google.
- virtuallynathan 9y agoApple is also building plenty of their own datacenters[1], and they also use AWS, Azure, and GCP: https://www.theverge.com/2018/2/26/17053496/apple-google-cloud-platform-icloud-confirmation https://www.theverge.com/2018/2/26/17053496/apple-google-clo... 1: http://www.datacenterknowledge.com/data-center-faqs/apple-data-center-faq http://www.datacenterknowledge.com/data-center-faqs/apple-da...
- jacksmith21006 9y agoStopped using Azure. https://www.theverge.com/2018/2/26/17053496/apple-google-cloud-platform-icloud-confirmation https://www.theverge.com/2018/2/26/17053496/apple-google-clo... Apple confirms it now uses Google Cloud for iCloud services - The ... But the key is Google uses a lot more renewables then MS or Amazon . Just Google does not market like Apple. https://dqbasmyouzti2.cloudfront.net/assets/content/cache/made/content/images/articles/Cumulative_Corporate_Renewable_Energy_Purchases_2017_2800_1375_80.jpg https://dqbasmyouzti2.cloudfront.net/assets/content/cache/ma...
- grzm 9y agoActual title: "Apple now globally powered by 100 percent renewable energy"
- jacksmith21006 9y agoThis is really good to see and has really improved the last couple of years. Here is 2016. https://cdn.zmescience.com/wp-content/uploads/2017/12/article-100percent-inline-1-1x.jpg https://cdn.zmescience.com/wp-content/uploads/2017/12/articl... Then now https://dqbasmyouzti2.cloudfront.net/assets/content/cache/made/content/images/articles/Cumulative_Corporate_Renewable_Energy_Purchases_2017_2800_1375_80.jpg https://dqbasmyouzti2.cloudfront.net/assets/content/cache/ma... So went from about #14 or to #4.