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The Qualcomm 'Tax' Rebellion (2017)
- hownottowrite 9y agoCached: https://archive.is/QicI4 https://archive.is/QicI4
- madengr 9y agoIs it possible the whole push to 5G is to get out from under royalties? The first published 5G spec was not Qualcomm. There is definitely a technical improvement, but I’ll bet there is more to it.
- mdasen 9y agoIt seems unlikely. 5G NR has huge Qualcomm support. I believe specs aren't generally published by companies, but they use a lot of the IP from companies. That IP is supposed to be licensed under FRAND terms to anyone (fair, reasonable, and non-discriminatory).
- nqzero 9y agothe qualcomm terms sound like none of the above
- oarsinsync 9y agoTo use the example cited in the article, 5% licensing / royalty on the total cost on the phone may or may not be fair depending on the phone. 5% on a $500 phone is $25 5% on a $50 phone is $2.50 Switching to a fixed $25 fee makes it 50% on a $50 phone. On phones of yore, even “smartphones” in the early-mid 2000s, the radio was still arguably one of the most important / expensive components. This may just be bias on my part on how terrible I thought Nokia and Blackberry smartphones (typically around $500 RRP) were though. My loathing of J2ME knows no bounds.
- kalleboo 9y agoQualcomm has plenty of 5G patents http://www.ipwatchdog.com/2016/03/31/5g-mobile-networks-next-big-battleground/id=67632/ http://www.ipwatchdog.com/2016/03/31/5g-mobile-networks-next...
- Tempest1981 9y agoProposed 5G royalties per device: https://www.fiercewireless.com/5g/qualcomm-to-charge-up-to-16-25-royalties-for-every-5g-phone-more-than-ericsson-s-5-phone https://www.fiercewireless.com/5g/qualcomm-to-charge-up-to-1... Excerpt: "2.275% of the selling price of branded single-mode 5G handsets; and a royalty rate of 3.25% ... (for) multi-mode (3G/4G/5G) handsets"
- ahartmetz 9y agoWhat I read somewhere is that patentability is an extremely important design goal of mobile standards. Everybody who contributes can get a few patents in. It even goes so far that more complicated, worse performing, less energy efficient technologies are chosen instead of better alternatives because they can be patented. "To promote the Progress of Useful Arts" my ass.
- garmaine 9y agoShouldn't CDMA be out of patent?
- maxerickson 9y agoProbably, but they have a whole portfolio of related patents obtained at later dates.
- mdasen 9y agoQualcomm keeps making new IP that has contributed to newer standards like CDMA2000, UMTS & HSPA, and LTE. The article makes it seem like it's Qualcomm's "CDMA Technologies division" that's driving revenue. That might be what Qualcomm calls the division (or not), but it sounds like the division that makes its chips. Either way, Qualcomm still owns a lot of standards essential patents needed for running a modern wireless network or handset.
- projektfu 9y agoIn a way it's better than the Microsoft tax which set, for a time, a lower bound on the price of a computer because one had to pay approximately the same amount for a low-spec computer as for a high-spec one. Eventually if you're making 20% margin on the components and that margin is lower than the cost of the Windows license, you have two options: use an incompatible operating system or not sell the computer. From what I understand, in the 80s and 90s, if you sold computers with Windows or DOS OEM, your license agreement probably said that you had to pay the tax on every system sold, regardless of the actually installed operating system.
- pvg 9y agoa lower bound on the price of a computer They charged around $50 and computers cost over $1000, I don't think that was really the problem with the Microsoft MS-DOS/Windows tax.
- projektfu 9y agoIt started becoming a problem when Wal-Mart started offering cheap PC's, and they were running LindowsOS because there would be no profit margin if they paid $50 for a copy of Windows.
- pvg 9y agoThat was 2002 and it obviously wasn't a problem since Wal-Mart was able to offer those PCs. Microsoft was barred from the OS-bundling type of deals by their '94 consent decree.
- mdasen 9y agoThat's an argument that Qualcomm would push. If Qualcomm charged a flat $25/phone, that would hugely drive up the price of low-cost phones. However, why should Qualcomm get more money if a manufacturer includes a better display or camera? Qualcomm isn't adding more value, the better display or camera is adding the additional value. Qualcomm is just demanding more money. Microsoft is saying that Windows makes a computer better by $N and so manufacturers need to pay that. If you sell a computer with an integrated monitor (rather than an external display), there's no reason for Microsoft to get more money. One big difference between Microsoft and Qualcomm's situation is that technologies like CDMA, UMTS, and LTE are official standards that only use patents from those willing to commit to FRAND licensing (fair, reasonable, and non-discriminatory). Microsoft never agreed to FRAND licensing while Qualcomm did. Because Qualcomm wants a percentage of the selling price, it refuses to license the patents to, say, Intel or MediaTek. If they licensed the patents to Intel, Qualcomm couldn't then ask for royalties from Apple on devices that use the Intel modem. For example, when you buy an iPhone, Qualcomm can't come up to you and say, "you're using our patents so you owe us money." Likewise, if you sell the iPhone to someone else, they similarly can't ask for money from that person. But Qualcomm wants to get a percentage of Apple's selling price, not a percentage of Intel's selling price on the modem alone. You brought up Microsoft's practice of requiring an OEM that uses Windows on some machines to pay for Windows for all machines, even ones shipped without Windows. In fact, Qualcomm has a similar arrangement called "no license-no chips". If you want access to Qualcomm's modems for your high-end phones, you must agree to elevated royalty rates for Qualcomm's patents even on your devices that don't use Qualcomm chips. Much of the information in this comment comes from: https://www.ftc.gov/system/files/documents/cases/170117qualcomm_redacted_complaint.pdf https://www.ftc.gov/system/files/documents/cases/170117qualc.... It's a decent read.
- thisisit 9y agoThe article is very illuminating on how the licensing on the technology side. But I am confused. First it said: This approach had advantages for everyone involved. It meant licensees and Qualcomm didn't have to scrap over which parts of the phone did or didn't use Qualcomm technology, so they could just go ahead and focus on the more important task of developing and selling these hip new gadgets. And then: Qualcomm's argument was that no matter what went in the phones, they wouldn't work at all without its technology. So, was the current licensing agreements put in place because it was advantageous for everyone or was it because Qualcomm argued that the company's technology enabled mobiles? The reasoning is important because if it was former then wouldn't removing the current licensing structure remove the intended "simplicity". But, if it was the latter then I find it surprising why weren't people fighting an obviously dubious claim from Qualcomm.
- crusso 9y agoIt was put in place because Qualcomm owned the most important piece of the package and leveraged their strength to get a percentage of the whole phone's value. Everyone got locked into the uniform Qualcomm licensing agreement and despite the change in the cost structure of modern phones, no one has had the leverage needed to force Qualcomm to change their licensing.
- mdasen 9y agoI think looking at it through a couple lenses might help. For the sake of simplicity, let's say that the average royalty Qualcomm gets is $15/phone and they're charging 5% of the MSRP (manufacturer's suggested retail price). These are made-up royalty rates since, as the article notes, royalty rates are a closely guarded secret. 1) Let's look at it from Apple's perspective. Their current device lineup costs $700, $800, $850, $950, $1,000, or $1,150 (iPhone 8, iPhone 8+, iPhone 8 256GB, iPhone 8+ 256GB, iPhone X, iPhone X 256GB). Qualcomm is taking $35 to $57.50 per phone. Increasing the storage from 64GB to 256GB means Qualcomm gets an additional $7.50 for doing nothing. They didn't make the LTE faster on the devices with more storage. It's the exact same technologies, why should it cost more? In fact, Apple is paying 2.3-3.8x more per phone than the average. So, you can imagine that Apple wants to pay less. They're a manufacturer that only makes high-end phones. 2) Let's look at it from LG's perspective. They sell a variety of phones and let's say they have a $100 phone, a $300 phone, and a $509 phone and they sell equal amounts of each. They have to pay a $25.45 royalty on the $509 phone and only a $5 royalty on the $100 phone, but they're paying on average $15/phone in royalties so it doesn't really matter. Before Apple, most device manufacturers created a variety of devices at a variety of price points so it didn't really matter if it was a percentage or a fixed cost. In fact, being a percentage meant that you didn't have to worry as much going down-market. If you create a cheap device, you could capture some of that market without as much worry about what the royalties would do to your margins. I think the article is a bit fuzzy there. It's hard to argue that a percentage is really better for everyone. It does offer a certain flexibility in a market where people might be feeling things out. For example, let's say I want to make the next IoT LTE-connected thing - you want sensors around your home connected by LTE measuring micro-humidities and you'll need at least 100 of them per house. I'm planning on selling them for $10/sensor. It's going to be the next-gen of home comfort automation! If Qualcomm just has a straight royalty fee of $15, I can't get my business of the ground. New, innovative uses of LTE can't come to the forefront because while a $15 royalty is totally manageable for something like a smartphone with a high selling price, it's unduly burdensome for something like my sensors. You can also say that the value-add of LTE in a smartphone is higher than the value add of LTE in my sensors. Why not just use WiFi for the sensors? Even if LTE is needed, they're going to be transmitting a lot less data, don't really need fast data or low latency (old GPRS would provide enough bandwidth to send the tiny updates). LTE is adding less value to these sensors than it does to a smartphone. I think that's part of the argument from Qualcomm's perspective. They want me to be able to create my micro-humidity sensing IoT with affordable royalty rates while still raising enough money to pay for the technology development. If they had to charge $0.50/device to everyone (5% of my $10 selling price), they wouldn't make back their investment in developing new wireless techniques. If they had to charge me $15/device, I couldn't make a viable business model. So, in that way, it can benefit everyone and make it simple. There's no arguing about how much value-add that Qualcomm is adding to my sensors vs your smartphone. I think most people would agree that the value-add proposition of LTE in a smartphone vs WiFi-only is way above my sensors having LTE or WiFi only. I think one way one could measure the value-add is by how much data is consumed by the device. If the device's user is using more LTE data, they're getting more value from the Qualcomm IP than a device that's always on WiFi. If I agree to turn off LTE/CDMA/UMTS and just use WiFi, should I get a rebate of the Qualcomm royalty? While that's impractical, it makes sense - I'm not getting any value add from that IP. Ultimately, we only have imprecise approximations. As phone prices have skyrocketed in recent years, the fact that the royalty is a percentage has become a bigger issue. For years, the prices of phones would have been going down as technology became cheaper. Smartphones changed that as phones went from something where a good one was $100-200 to where a decent smartphone started at 5 to 10x that. I'm guessing that's part of the big issue now. People are looking at Qualcomm as getting fat off of their smartphone innovations rather than Qualcomm's wireless innovations. A better display or more memory doesn't make Qualcomm's IP better. Of course, to play Qualcomm's side of the argument, a better camera means that fast data is a bigger value-add since you don't want to be waiting forever for uploads; a better display means more pixels and more data to send over the network; a better phone means a device you're going to be using more data with. I tend to take Apple's side in this argument, but I can also see how Apple's side is self-serving. I think FRAND (fair, reasonable, and non-discriminatory) should be FRAND. Everyone should pay the same price and, in fact, hidden royalty prices should be enough evidence alone that a company is violating FRAND. Apple making better software or a better display doesn't mean Qualcomm should get to leach off that. Of course, that's kinda self-serving for Apple: a non-percentage royalty rate would mean royalties would have to rise on cheaper, non-Apple devices. It would also stifle innovation in areas we don't even know LTE might be useful yet. Maybe there's some hot new use for the technology just waiting to be invented, but if it requires a fixed fee, it won't get off the ground. Should a farm sensor that uploads maybe 1MB/day really require the same royalty as an iPhone where I slog through a couple hundred MBs/day? Do we want to say, "sorry, IoT is cancelled due to royalties"? Maybe we just need categories. Phones cost $15/device, sensors cost $0.50/device, etc. based on some notion of value add.
- wyldfire 9y agoThis article is inaccurate or incomplete in that it doesn't mention the royalty cap. A more fair argument might be "the cap is too high" To take Qualcomm's POV, consider this analogy: if you had patented the microwave oven and you licensed that to appliance manufacturers. Those manufacturers then decided to offer new ones with a larger cavity for cooking larger meals. They could charge more for this new product, and might pay more in royalties. That's not particularly unfair. Apparently Apple's suppliers have been making phones under this licensing agreement since before apple entered the business. I sympathize with apple because unlike the microwave example, they truly do innovate a lot in this space. But they protect their inventions too.
- adventured 9y agoApple is about the last company anyone should sympathize with regarding patents. The mighty patentee of rounded corners.
- Nomentatus 9y agoThis neglects FRAND - without FRAND, a patent is precisely the right to exclude, and you can do that in just about any way you wish, including charging royalties according to astrological principles.
- pentae 9y agoI wonder when App store developers try using the same case against the Apple tax, how far they get? Why should we care about Goliath vs Goliath when the little guys are the ones getting screwed?
- JBReefer 9y agoApp developers have options - iOS is a small chunk of the market. Handset makers don’t, because of broken ip laws.
- JudasGoat 9y agoApple could get back at Qualcomm and charge $100 for an Iphone, right?
- antognini 9y agoThat would be cutting off their nose to spite their face.
- wyldfire 9y agoActually, Apple's not a licensee. Their suppliers are (Foxconn, et al).
- robocat 9y agoI wonder if they could charge $100 for the phone, and have a separate $500 boxed copy of the OS to install? Or an OEM licence that the phone seller installs for the consumer?!
- mankash666 9y agoThis is much like the multiple Apple tax(es) in place today: 1. 30% cut on apps regardless of their price (an assumption that Apple's channel reach is the one enabling the sale, not the merit of your app) 2. A $5 or more price on licensing to build a MFI authorized Apple accessory 3. Complete lockdown of apps not distributed via the app store (for iOS) 4. Ominous warning while launching an app on the Mac, if app was downloaded outside the app store
- mdasen 9y agoApple certainly puts taxes in, but Apple never agreed to FRAND terms. Qualcomm did. That's a huge difference. When an industry group sets a standard, everyone must disclose their patents and agree to FRAND terms. If they don't, they'll work around their patents and they'll get no licensing fees. This is because everyone will be forced to use that standard. Rather than being a competitive market, it's a monopoly. As such, FRAND licensing is so important. Apple, by contrast, doesn't force you to use their technology and is far from a monopoly. That doesn't mean that what Apple does is good or fair or just. However, I can buy an Android phone if I dislike what Apple is doing. I can't decide I'll buy a phone without Qualcomm's tech in it. While Apple has significant market power, it doesn't have the type of market power that a monopoly gives you. If Apple has patents on a lot of iPhone things, competitors can work around it. While Apple still has power, it's much more limited. Without the FRAND threat, once a standard had gotten traction like LTE, a company like Qualcomm could start charging $200/phone. Cell networks have invested at least $25 billion per carrier in the US into LTE networks. They have a huge installed base of LTE phone users. They can't move to a different technology even if they wanted to. By contrast, while Apple has power, they don't have that kind of power. When the iPhone was AT&T-only, sure it helped AT&T, but Verizon countered with Android devices. Sure, some people might have left Verizon for the iPhone, but it didn't have any lasting impact on Verizon. If Qualcomm decided to cut off Verizon from all its LTE patents and license them exclusively to AT&T, that would kill Verizon. Apple's biggest power-move was AT&T exclusivity, and while it helped AT&T, it didn't change the dynamic of the industry. If Qualcomm did the same, it would change the industry. That's not to say you should like Apple's exercise of power. It's to note that there's a difference between standards-essential patent licensing which is a bedrock of how we can have these industries and Apple's somewhat annoying practices which we wish they'd be nicer about.