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This is for Logic and Final Cut users who want to have the best and don't know enough about computers to understand they're being ripped off.

• seanmcdirmid 9y ago
  Or they bill $2-300/hour so they don't really care. If their tooling is on the Apple side, they don't really have the option of going for a high end PC.
  • wuliwong 9y ago
    There's actually even more to it than just not caring. There is also the marketing side of it. Recording studios will sometimes make choices to buy certain gear because of the name and recognized brand. Apple computers are certainly the recognized brand for digital recording.
    • seanmcdirmid 9y ago
      The software stack is very relevant, Apple shops would have to retrain to go PC, and some of the software they have is sub optimal. My wife is a designer, she needs much more powerful computers than I do (as just a developer). She constantly runs out of memory, GPU performance is very relevant for Photoshop, Illustrator, and other tools she uses in her work. So spending $2500 or $3000 for a high end (but not pro) imac is a given, even though I would be perfectly happy with the $1900 one. For her, the advantage in productivity is worth it. I can imagine there are many people who would see the imac pro as being worth it to them also and the price isn't going to bother them much because their time is already very valuable.