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If someone opts out of data mining, there is nothing to target with.
by grigjd3 9y ago
If someone opts out of data mining, there is nothing to target with.
- robin_reala 9y agoSure there is, you target based on the context of the surrounding copy, not the context of the viewer’s data.
- grigjd3 9y agoThat's not what advertisers are willing to pay more for.
- robin_reala 9y agoIn this case the advertisers don’t get a choice. Under GDPR data subjects have to opt in to personal data collection and processing by third parties, and they can’t be denied access to the service for failing to opt in. The advertisers are going to have to get used to a new reality of mostly targeting page context.
- SahAssar 9y agoThen you get into the quagmire of what is personal data, right? As in, how many clicks on external ads are considered personal data? IIRC the definition of personal data under GDPR is "any data or collection of data that when combined with any other data can uniquely identify you" (or at least that is what my company is operating under). So that means a lot more that what we traditionally see as "personal data".
- robin_reala 9y agoI’m not sure I follow? By clicking on an advert you’re moving to a 3rd party with their own potential collection and collation of personal data, and their own opt-in requirements. It would be down to the advertiser at that point to receive consent from the user.
- e12e 9y agos/opts out of/does not opt in to/.