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The concept of a "big-name artist" needs to die. Those expectations are crazy -- that you need to sell out every major venue in every major city to make money.

by ng12 9y ago

The concept of a "big-name artist" needs to die. Those expectations are crazy -- that you need to sell out every major venue in every major city to make money. It's an industry of rent-seekers and Ticketmaster is a symptom of the disease. This is why you hear Taylor Swift complaining about Spotify royalties but not your favorite indie bands. We're seeing a shift towards the long-tail that's only going to accelerate as future generations are brought up on streaming instead of mass-marketed music.

KozmoNau7 9y ago
I know a couple of people from local bands, and they all get basically nothing from streaming. What little they make is made from shows and merch sales.
- ng12 9y ago
  So the question is how many people are at the show because they found the band on Spotify/Pandora/Youtube/etc? My guess is it's a pretty significant chunk. It's the best marketing tool independent artists have ever had, especially compared to the days when you had to buy/borrow a physical CD just to check out their music.
  - ssaew333 9y ago
    Musician here. For most local bands, nobody discovers you on Spotify. People find out about your band because you shared a show with another band they like. After you are discovered by the new fan, they may later search for you on Spotify. But Bandcamp is more likely. That assumes they even remember who you are. You have to play multiple shows in some areas, make a big impact on the audience, maybe have your stuff played on the local college station and then, just maybe, people will give a shit about you. Lots of good music on bandcamp with less than 30 plays, and that's why.
    - ng12 9y ago
      Fair enough. I think it's mostly an advantage where you're big enough to tour but not big enough to consistently sell out your shows.
  - KozmoNau7 9y ago
    In my experience, people go to shows with local bands because they're either an opening act for a bigger more well-known band (as ssaew333 mentioned), or because they've already seen them before at a festival, or because of recommendations from their friends. Word of mouth is huge when it comes to smaller bands. What streaming does is that it makes it so much easier to check out a band when a friend says "hey, give this band a listen, they're pretty good!". The initial recommendation comes from a friend, usually not the streaming service.
tehwebguy 9y ago
The T Swift issue you describe has everything to do with negotiating a direct deal with Apple, there was never any truth to it. The way Spotify works she probably would have received the lion’s share of the artist portion of all Spotify ad/subscription revenue the month her album came out based on listen time. Apple just gave her marketing/guarantee money on top.

by ng12 9y ago

KozmoNau7 9y ago

I know a couple of people from local bands, and they all get basically nothing from streaming. What little they make is made from shows and merch sales.

ng12 9y ago
So the question is how many people are at the show because they found the band on Spotify/Pandora/Youtube/etc? My guess is it's a pretty significant chunk. It's the best marketing tool independent artists have ever had, especially compared to the days when you had to buy/borrow a physical CD just to check out their music.
- ssaew333 9y ago
  Musician here. For most local bands, nobody discovers you on Spotify. People find out about your band because you shared a show with another band they like. After you are discovered by the new fan, they may later search for you on Spotify. But Bandcamp is more likely. That assumes they even remember who you are. You have to play multiple shows in some areas, make a big impact on the audience, maybe have your stuff played on the local college station and then, just maybe, people will give a shit about you. Lots of good music on bandcamp with less than 30 plays, and that's why.
  - ng12 9y ago
    Fair enough. I think it's mostly an advantage where you're big enough to tour but not big enough to consistently sell out your shows.
- KozmoNau7 9y ago
  In my experience, people go to shows with local bands because they're either an opening act for a bigger more well-known band (as ssaew333 mentioned), or because they've already seen them before at a festival, or because of recommendations from their friends. Word of mouth is huge when it comes to smaller bands. What streaming does is that it makes it so much easier to check out a band when a friend says "hey, give this band a listen, they're pretty good!". The initial recommendation comes from a friend, usually not the streaming service.

tehwebguy 9y ago

The T Swift issue you describe has everything to do with negotiating a direct deal with Apple, there was never any truth to it. The way Spotify works she probably would have received the lion’s share of the artist portion of all Spotify ad/subscription revenue the month her album came out based on listen time. Apple just gave her marketing/guarantee money on top.