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I'm really curious how they will count ad impressions in this new system. Can anyone find any comments on that? Google is CPC, but the number of impressions h
by davidu 16y ago
I'm really curious how they will count ad impressions in this new system. Can anyone find any comments on that? Google is CPC, but the number of impressions has a dramatic impact on price.
- arfrank 16y agohttp://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=187309 http://adwords.google.com/support/aw/bin/answer.py?hl=en&... Excerpt: When someone searches using Google Instant, ad impressions are counted in these situations: * The user begins to type a query on Google and clicks anywhere on the page (a search result, an ad, a spell correction, a related search). * The user chooses a particular query by clicking the Search button, pressing Enter, or selecting one of the predicted queries. * The user stops typing, and the results are displayed for a minimum of three seconds.
- itblarg 16y agoThree seconds? Yikes. Will be interesting to see how this impacts big money PPC spenders...
- guyzero 16y agoBy definition it won't affect PPC spenders at all unless someone clicks on the ad. You can only buy CPM ads on the AdSense network.
- itblarg 16y agoIt has the potential to drastically alter search, which thus would drastically alter PPC. The likeliest negative outcome is the gradual disappearance of any traffic driven from long-tail search keywords.
- deleted 16y ago[deleted]
- slowpoison 16y agoIt won't affect PPC (pay per click) spenders. It will only matter in terms of CPM (cost per impression).