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Yeah? And what's the ratio of ad revenue to total revenue in 2017?

• e12e 9y ago
  This took surprisingly many searches to answer - I was expecting to find this neatly tabulated from earning reports etc. But anyway : "Alphabet generated $32.3 billion in revenue during the fourth quarter, up 24% from the same period last year. It was Alphabet’s highest-revenue quarter ever, beating out the prior quarter. About $27.2 billion of that revenue, or 85%, came from Google’s advertising business." https://qz.com/1195777/googles-swelling-advertising-business-couldnt-save-profits-in-q4-2017/ https://qz.com/1195777/googles-swelling-advertising-business... I also found it interesting how much Google pays for "traffic acquisition" (like paying Mozilla for default search etc): " In its most recently completed quarter, traffic-acquisitions costs were $6.5 billion, or 24% of Google’s advertising revenue, up 33% from the same period last year. Google’s strongest growth areas—mobile search and programmatic advertising—carry higher traffic-acquisition costs, Alphabet chief financial officer Ruth Porat said on the earnings call." (this is of course how Facebook is competing with Google: they have a captive audience that they additionally know very well). As far as I can tell ad revenue is growing faster than all of google's "hobby" projects... They're still an advertising company with a couple of tech projects in a shed in the garden.