3 ms·

Not sure exactly what you're referring to there, but you nailed it with that last bit. We're after the non-fancy stuff because it scales. And there's more of it

by sigil 9y ago

Not sure exactly what you're referring to there, but you nailed it with that last bit. We're after the non-fancy stuff because it scales. And there's more of it. Bigger productions will hire a title designer to do the opening credits and the "mains on end." Then there's the scroll, which is where we come in. Some title houses sub that part out to Endcrawl because it's fiddly and not terribly creative work. (It is, however, surprisingly tricky to get a readable, smooth, and artifact-free scroll into a variety of deliverables.)

wink 9y ago
Thanks for the answer. The most fancy example I could find (looks like opening credits): https://www.youtube.com/watch?v=5QwQL5ZxYwI https://www.youtube.com/watch?v=5QwQL5ZxYwI I think http://allthetropes.wikia.com/wiki/Creative_Closing_Credits http://allthetropes.wikia.com/wiki/Creative_Closing_Credits has a good list, but maybe I'm just misremembering - could've been Episode 8 with a silhouette of BB8 chasing through the credits, or maybe it was GotG2 with Groot - maybe I'm blowing these "special" things out of proportion and 90% of movies don't do this ;)
- sigil 9y ago
  Gotcha. Yep, getting fancy with the end credits is something big budget films tend to do. Those have better visibility, but there's fewer of those now and more of a long tail indie downmarket developing. A few bigger films have used Endcrawl (Expendables 3 and 10 Cloverfield Lane to name a few) but beyond the occasional prestige play, it doesn't make much sense for us to focus on that corner of the market. The area under the indie film segment of the curve is much bigger. 4000+ feature films submit to Sundance every year! Pliny talks about the "chasing prestige" trap in our IH interview. This is how the film industry de facto operates, and we only managed to avoid the trap by approaching things like a software company would -- itself mostly an accident and byproduct of our backgrounds. Lots more opportunity for software to "eat film" imo. Note: Endcrawl does let you carve out areas for a video inset where you can add things like blooper reels. Compositing those into the scroll is still something better done in your NLE timeline. Can't solve all the problems!

by sigil 9y ago

wink 9y ago

Thanks for the answer. The most fancy example I could find (looks like opening credits): https://www.youtube.com/watch?v=5QwQL5ZxYwI https://www.youtube.com/watch?v=5QwQL5ZxYwI I think http://allthetropes.wikia.com/wiki/Creative_Closing_Credits http://allthetropes.wikia.com/wiki/Creative_Closing_Credits has a good list, but maybe I'm just misremembering - could've been Episode 8 with a silhouette of BB8 chasing through the credits, or maybe it was GotG2 with Groot - maybe I'm blowing these "special" things out of proportion and 90% of movies don't do this ;)

sigil 9y ago
Gotcha. Yep, getting fancy with the end credits is something big budget films tend to do. Those have better visibility, but there's fewer of those now and more of a long tail indie downmarket developing. A few bigger films have used Endcrawl (Expendables 3 and 10 Cloverfield Lane to name a few) but beyond the occasional prestige play, it doesn't make much sense for us to focus on that corner of the market. The area under the indie film segment of the curve is much bigger. 4000+ feature films submit to Sundance every year! Pliny talks about the "chasing prestige" trap in our IH interview. This is how the film industry de facto operates, and we only managed to avoid the trap by approaching things like a software company would -- itself mostly an accident and byproduct of our backgrounds. Lots more opportunity for software to "eat film" imo. Note: Endcrawl does let you carve out areas for a video inset where you can add things like blooper reels. Compositing those into the scroll is still something better done in your NLE timeline. Can't solve all the problems!