Even the very largest adtech firms don’t have messenger apps used by millions of people, social graphs of the population or control of large swaths of the inter

Even the very largest adtech firms don’t have messenger apps used by millions of people, social graphs of the population or control of large swaths of the internet infrastructure. That’s not to say I disagree with you, but the data collected is (to me) orders of magnitude less sensitive. *disclosure: I toil in the adtech mines.