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Are you referring to Facebook like pages? They've been essentially pointless for a while now, since you only get onto your followers feeds if you "boost" a post
by tabletiptop 9y ago
Are you referring to Facebook like pages? They've been essentially pointless for a while now, since you only get onto your followers feeds if you "boost" a post, money that for a "poor" or "just starting up" new venture is better spent elsewhere.
What they did was genius - encourage everyone to make their Facebook following central to their online marketing strategy, then lock them out unless they cough up.
- em3rgent0rdr 9y ago> since you only get onto your followers feeds if you "boost" a post, Actually most people and new ventures on Facebook get plenty of buzz without paying a cent. This is done by relying on your friends and getting happy customers to repost stuff from your page, thereby reaching new audiences organically.
- matwood 9y agoI've been told by people who do this sort of thing that an algorithm change in the last 6 mos. or so has made organic buzz much harder to get going on FB without paying.
- em3rgent0rdr 9y agoTo a small extent. Yes, they make you pay to "promote" a post higher in a user's timeline who simply liked your page. But I'm talking more about organic buzz, whereby for instance your friend shares something from a page or talks favorably about it. There is no option to pay to promote those shared posts. The priority of those shared post depends more on how good of a relationship you have with your friend and how much engagement facebook thinks it will get form it.