5 ms·

The ad that uses YouTube brilliantly

78 points by shrikant 16y ago

shrikant 16y ago
The ad in question: http://www.youtube.com/watch?v=4ba1BqJ4S2M http://www.youtube.com/watch?v=4ba1BqJ4S2M
blahedo 16y ago
So far I've tracked down "loves", "eats", "fights" (or "punches" etc), "paints" (or "makes" etc), and to my surprise, "fucks". Any other good ones out there?
- mlinsey 16y ago
  "shoots", "feeds", "Tip-Ex" (or "writes", "rewrites"), "strikes", "tickles", "pisses off" (this one's a little gross) Doing a bogus word is also great.
  - leot 16y ago
    I was surprised to see that "barbecues" works.
    - pbhjpbhj 16y ago
      I'm going to guess it's the same as "cooks".
- albertzeyer 16y ago
  No surprise on "fucks" :). Guess what most people are trying first... Other words I have found: "hugs", "Tipp-Ex", "kills", "shots", "jokes", "blows". Btw., their 404 is also nice.
  - jedc 16y ago
    "calls" is fun, too.
  - aquarin 16y ago
    Looking at how similar things are done before. It is a list of words and list of movies. Something like this: - kill, blow : blow.mov - word, word, word : word.mov etc...
- albertzeyer 16y ago
  "kiss", "rides", "s", "fishes", "buys", "plays", "plays chess with", "sleeps with"
- diN0bot 16y ago
  "eats" and "shoots"
  - paul9290 16y ago
    "farts"
- spcmnspff 16y ago
  I'm going off the ones in the comments: likes, cuts, dates, paints, football, drugs, watch, over, under
- patio11 16y ago
  As suggested by the Youtube comments, and not appropriate for environments not entirely populated by sophomoric humorists: tastes
- sern 16y ago
  This brings back memories of an old educational program for the BBC Micro: http://www.youtube.com/watch?v=e9QmQ98RuB0 http://www.youtube.com/watch?v=e9QmQ98RuB0
- jarin 16y ago
  Try "smokes weed with", "drinks with" and "is"
- jarin 16y ago
  If you type "white-out" it corrects to "Tipp-Ex"
- dmje 16y ago
  "dances with"...
- what 16y ago
  Michael Jackson
- krmmalik 16y ago
  It'd be interesting to see what word everyone types first, cos i typed "love" and then "eats" in that order as well!
RBr 16y ago
This is a brilliantly conceived ad and the problem with online advertising. Since about 2005, I've seen CTR's on ads and online ad values in general decrease significantly. They're not as effective. It's not a big surprise, very quickly, we are naturally desensitized to ads. Why aren't more online advertising folks thinking outside of the confines of the boxes we put our ads in? We know that people get annoyed with popus, that expanding flash ads don't work for everything and that text ads only work when they are extremely well matched to the content that the user really wants. However, why aren't people trying new things? Is online marketing really just about "throwing enough stuff against a wall" or do the folks who made this ad have it right and there is a whole world of online advertising out there just waiting to be explored?
sliverstorm 16y ago
I'm sure it'd be a lot cooler if it actually loaded. Loading the 2 links feels like I'm on dialup. Considering the rest of youtube is working just fine, I suspect somebody decided not to host everything on youtube's servers.
troymc 16y ago
"sings with" (er, sort of)
jarin 16y ago
It's pretty funny, but I think the Tostitos ad on Vimeo takes the cake for UI integration: http://vimeo.com/9194146 http://vimeo.com/9194146
shalmanese 16y ago
Wario land was another great example of YouTube integration: http://www.youtube.com/user/wariolandshakeit2008 http://www.youtube.com/user/wariolandshakeit2008
dmn 16y ago
This ad for Expendables is quite similar. http://www.youtube.com/user/expendables http://www.youtube.com/user/expendables
henrikschroder 16y ago
I think I liked the Subservient Chicken better. They built up a HUGE library of actions after a while. http://www.bk.com/en/us/campaigns/subservient-chicken.html http://www.bk.com/en/us/campaigns/subservient-chicken.html
nhebb 16y ago
Warning: turn your speakers down before going to the second link.
Tichy 16y ago
What amazed me most about it is that Tipp-Ex still seems to be in business. Also I didn't know that YouTube has user-controlled forms. Or is that a special deal for Tipp-Ex? Edit: I only just checked - the form is part of the flash movie. So can any flash content go to YouTube?
- duskwuff 16y ago
  > So can any flash content go to YouTube? If you pay them enough, yes.

78 points by shrikant 16y ago

The ad in question: http://www.youtube.com/watch?v=4ba1BqJ4S2M http://www.youtube.com/watch?v=4ba1BqJ4S2M

So far I've tracked down "loves", "eats", "fights" (or "punches" etc), "paints" (or "makes" etc), and to my surprise, "fucks". Any other good ones out there?

mlinsey 16y ago
"shoots", "feeds", "Tip-Ex" (or "writes", "rewrites"), "strikes", "tickles", "pisses off" (this one's a little gross) Doing a bogus word is also great.
- leot 16y ago
  I was surprised to see that "barbecues" works.
  - pbhjpbhj 16y ago
    I'm going to guess it's the same as "cooks".
albertzeyer 16y ago
No surprise on "fucks" :). Guess what most people are trying first... Other words I have found: "hugs", "Tipp-Ex", "kills", "shots", "jokes", "blows". Btw., their 404 is also nice.
- jedc 16y ago
  "calls" is fun, too.
- aquarin 16y ago
  Looking at how similar things are done before. It is a list of words and list of movies. Something like this: - kill, blow : blow.mov - word, word, word : word.mov etc...
albertzeyer 16y ago
"kiss", "rides", "s", "fishes", "buys", "plays", "plays chess with", "sleeps with"
diN0bot 16y ago
"eats" and "shoots"
- paul9290 16y ago
  "farts"
spcmnspff 16y ago
I'm going off the ones in the comments: likes, cuts, dates, paints, football, drugs, watch, over, under
patio11 16y ago
As suggested by the Youtube comments, and not appropriate for environments not entirely populated by sophomoric humorists: tastes
sern 16y ago
This brings back memories of an old educational program for the BBC Micro: http://www.youtube.com/watch?v=e9QmQ98RuB0 http://www.youtube.com/watch?v=e9QmQ98RuB0
jarin 16y ago
Try "smokes weed with", "drinks with" and "is"
jarin 16y ago
If you type "white-out" it corrects to "Tipp-Ex"
dmje 16y ago
"dances with"...
what 16y ago
Michael Jackson
krmmalik 16y ago
It'd be interesting to see what word everyone types first, cos i typed "love" and then "eats" in that order as well!

RBr 16y ago

This is a brilliantly conceived ad and the problem with online advertising. Since about 2005, I've seen CTR's on ads and online ad values in general decrease significantly. They're not as effective. It's not a big surprise, very quickly, we are naturally desensitized to ads. Why aren't more online advertising folks thinking outside of the confines of the boxes we put our ads in? We know that people get annoyed with popus, that expanding flash ads don't work for everything and that text ads only work when they are extremely well matched to the content that the user really wants. However, why aren't people trying new things? Is online marketing really just about "throwing enough stuff against a wall" or do the folks who made this ad have it right and there is a whole world of online advertising out there just waiting to be explored?

sliverstorm 16y ago

I'm sure it'd be a lot cooler if it actually loaded. Loading the 2 links feels like I'm on dialup. Considering the rest of youtube is working just fine, I suspect somebody decided not to host everything on youtube's servers.

troymc 16y ago

"sings with" (er, sort of)

jarin 16y ago

It's pretty funny, but I think the Tostitos ad on Vimeo takes the cake for UI integration: http://vimeo.com/9194146 http://vimeo.com/9194146

shalmanese 16y ago

Wario land was another great example of YouTube integration: http://www.youtube.com/user/wariolandshakeit2008 http://www.youtube.com/user/wariolandshakeit2008

dmn 16y ago

This ad for Expendables is quite similar. http://www.youtube.com/user/expendables http://www.youtube.com/user/expendables

henrikschroder 16y ago

I think I liked the Subservient Chicken better. They built up a HUGE library of actions after a while. http://www.bk.com/en/us/campaigns/subservient-chicken.html http://www.bk.com/en/us/campaigns/subservient-chicken.html

nhebb 16y ago

Warning: turn your speakers down before going to the second link.

Tichy 16y ago

What amazed me most about it is that Tipp-Ex still seems to be in business. Also I didn't know that YouTube has user-controlled forms. Or is that a special deal for Tipp-Ex? Edit: I only just checked - the form is part of the flash movie. So can any flash content go to YouTube?

duskwuff 16y ago
> So can any flash content go to YouTube? If you pay them enough, yes.