Without looking at the numbers in the article, I think the use case of storing data you never access is more of an edge-case? Sure a meager 10x down to up ratio

Without looking at the numbers in the article, I think the use case of storing data you never access is more of an edge-case? Sure a meager 10x down to up ratio (100gb up/month - distribute to 10 locations / people) will be very unfavourable to Amazon. But what's the use-case for uploading 100 gb a month, and then... Not deleting it (keep paying for storage) and not accessing it?