> Also, for the most part, FB is not getting your data without your permission(like a surveillance company), rather, it asks you to give it(eg: upload contacts

> Also, for the most part, FB is not getting your data without your permission(like a surveillance company), rather, it asks you to give it(eg: upload contacts so we could find your friends), or people voluntarily give data to it(eg: uploading selfies, with location and time metadata as bonus). Me uploading pictures of you and a large part of your social graph, and Facebook correlating that with a shadow profile built with tracking pixels etc isn't exactly passive? Or with your explicit permission?