I agree. When they must have started to monetize their platform through ads, they must have realized how useful their data was. For e.g., search engine advertis

I agree. When they must have started to monetize their platform through ads, they must have realized how useful their data was. For e.g., search engine advertising is based on customer's intent because they know what the customer is searching for, whereas a social network's knowledge runs deeper than that. This is when they must have decided to turn into a surveillance company, to become a data-crunching behemoth it is today.