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Complexity is also laziness on the part of the customer. The story about the customer who thought a product wasn't up to par because it was simple, tried it, an
by api 16y ago
Complexity is also laziness on the part of the customer. The story about the customer who thought a product wasn't up to par because it was simple, tried it, and then found that it did everything needed is illustrative of this.
Marketing rules in business, but that's really too bad. It's too bad because marketing is pandering to the lowest common denominator. If someone wants something stupid, marketing means indulging their stupidity. Marketing never, ever uplifts anything.
- jrwoodruff 16y agoI don't disagree with this, but I think that customer 'laziness' is really just people relying on what they know, and is something that can be shifted. Marketing may never uplift anything, nor can it. However, it can influence how people perceive something new. Marketing, if done well, can transform a radical design or idea into a positive, must-have device. I hate to keep using apple, but I can't think of another company that does this as well as they do. Marketing on the product development end of things, however, is another story. On this side it is certainly true that marketing, unfortunately, seems to rule and often produces lack-luster, pedestrian results.