The target demographic for the modern VW Beetle seems to be aging boomers and 30-something hipsters who want something small and economical but appealing to the

The target demographic for the modern VW Beetle seems to be aging boomers and 30-something hipsters who want something small and economical but appealing to their sense of nostalgia. The emphasis for VW is on the nostalgia factor. The content on their US website attests to this: "The original original", "Shift into overjoy", and a product tie in with Fender guitars. The newer Beetles are basically baseline Golfs with a Beetle shape. Nothing exactly special about them compared to classic Bugs. All of the modern Beetles are front-engine, front-wheel-drive, with the latest having the requisite turbocharged 2.0 liter engine, like every other staid econobox these days.