The article is a fluff piece, as it does not even describe the fact that Hollywood contracts already reflect controls of how an actor's likeness is used, and no

The article is a fluff piece, as it does not even describe the fact that Hollywood contracts already reflect controls of how an actor's likeness is used, and not just visually, but any distinct aspect of that actor is typically managed with contracts. It has been like this for well over 15 years, ever since quality face replacement became common. I do know significant aspects about this, as I am the author of a global patent on Automated Actor Replacement in Filmed Media. Awarded in 2008. Went bankrupt in 2013 trying to deploy a Personalized Advertising company, and end up selling the patent to stay alive.