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Some large fraction of the academy haven't seen the movies. Winning over that fraction is massively important. Marketing has been one way, not mentioned in the
by harry8 9y ago
Some large fraction of the academy haven't seen the movies. Winning over that fraction is massively important. Marketing has been one way, not mentioned in the article. They literally pay to advertise to advance Oscar winning prospects. If you haven't seen the movie but need to vote on it then following the prevailing zeitgeist is a pretty common technique, rotten tomatoes strongly influences that zeitgeist, probably more strongly than the advertising and pr campaigns.
The real problem is most members voting clearly haven't seen the films and aren't voting their own opinion. If you can call anything of this utterly fatuous nature a problem at all. It's impossible to be cynical enough about Hollywood...
- JBlue42 9y ago>It's impossible to be cynical enough about Hollywood... Same could be said about SV, DC, etc...
- gamblor956 9y agoMost Academy members actually have seen all or most of the nominees. The Academy isn't as big as people think it is. It's not all of Hollywood; membership is only approximately 7000 people. The Academy holds free screenings in LA and New York in December, January, and February for Academy members and their guests. Some studios also send out DVDs or provide rebates for digital streaming. The biggest problem WRT voting is actually Academy members forgetting to send their ballots in on time, which they addressed this year by switching to online voting. Source: A number of good friends are Academy members and I have been to several of these screenings.
- srtjstjsj 9y ago> Some studios also send out DVDs in packages filled with bribes.
- jczhang 9y agofatuous, i like this word haha.