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I subscribe to a woman in India who posts awesome Indian food recipes. She has 2+ million subscribers, and I can tell from the upgrades to her kitchen and the t

I subscribe to a woman in India who posts awesome Indian food recipes. She has 2+ million subscribers, and I can tell from the upgrades to her kitchen and the traveling she's doing that Youtube has made a significant improvement to her income. Edit: what the hell, I'll show her some love. This recipe is killer: https://www.youtube.com/watch?v=KVzT1AQcGqk https://www.youtube.com/watch?v=KVzT1AQcGqk

dangerboysteve 9y ago
I've read that YT changes the $ on the views based on country. USA being the highest amount paid for viewers from that country.
- Scoundreller 9y ago
  It’s all about supply and demand for ads.
- bootloop 9y ago
  Who ever wants to play an ad bits for it against others who want to play ads for the same target group. Youtube takes its share and pays out the share of the content creator based on this price. Higher $ for content creators in the US just means that who ever wants to run ads in the US has to pay more money in the first place.
- jdietrich 9y ago
  YouTube don't directly determine how much ad revenue a creator receives. Advertisers bid to place their ads next to content based on keywords and viewer demographics; the creators receive a 55% share of whatever the advertiser paid. American viewers are generally the most lucrative, in part because of the share of YouTube Red revenues that creators are eligible to receive. A great deal depends on other contextual and demographic factors. YouTube do indirectly influence the revenue that creators receive by tagging certain videos as "not suitable for most advertisers". This is a substantial bone of contention in the YouTube creator community.
SEJeff 9y ago
And this is an area where globalism excels. There is a demand for good indian cooking recipes in the US, and a supply of excellent indian cooks willing to share their secrets in india. Win/Win really.
xkjkls 9y ago
And honestly, if you are producing content that really engages people, YouTube advertisements is the least efficient usage of your brand. Someone like her could probably launch a food book, or patreon, or any number of parallel branding ventures where she would get a much higher cut of the revenue. If you're someone on YouTube who just puts out viral cat videos, you're probably going to struggle much more with parallel branding.
- subpixel 9y ago
  I agree there’s the potential for a greater audience based on the content, but the audience is an equally important factor. I suspect the vast majority of this creator’s audience is in India - how is the Patreon adoption there? What brands are looking to connect with home cooks of the suncontinent? I don’t know, I’m way outside the market. It might be the case that YouTube ads are her most solid and repeatable opportunity. But I do hope for her sake that she finds as much success as possible.
  - intended 9y ago
    As far as I Know there is no patreon/Kickstarter for India. I suspect this is likely due to banking rules, as well as rules for remittance of foreign currency being difficult. But this is an educated guess on my part. The other options could be that this is India and some totally unexpected effect has already taken over the market and I haven't recognized it. Maybe Kitty parties (A type of savings club)
    - AstralStorm 9y ago
      Alternatively she makes money from endorsements and covert advertising on her channel. (Similar to many hardware review tech channels.)
      - xkjkls 9y ago
        Yeah, that normally works really well for any channel with alot of customer products associated with it. Hardware + cooking are great examples.
rjuyal 9y ago
Kabita's kitchen is no doubt good youtube channel for Indian food recipes. But I prefer Nisha Madhulika. Reminds me of Mom :)
- subpixel 9y ago
  How apropos of the Bloomberg article it is that when I search for her in YouTube the top results are targeted at people wondering how much she earns.
maxsavin 9y ago
Cost of living is significantly lower in India than in the US. If she is making even $1000/mo there, it’s like 6 figures here.
southphillyman 9y ago
My wife has been watching Village Food Factory on youtube for a while now (The old Indian man with 6 fingers on one hand). You can see where the youtube revenue has increased the quality of life for the content creator. They now have enough money to regularly feed the local villagers.

dangerboysteve 9y ago

I've read that YT changes the $ on the views based on country. USA being the highest amount paid for viewers from that country.

Scoundreller 9y ago
It’s all about supply and demand for ads.
bootloop 9y ago
Who ever wants to play an ad bits for it against others who want to play ads for the same target group. Youtube takes its share and pays out the share of the content creator based on this price. Higher $ for content creators in the US just means that who ever wants to run ads in the US has to pay more money in the first place.
jdietrich 9y ago
YouTube don't directly determine how much ad revenue a creator receives. Advertisers bid to place their ads next to content based on keywords and viewer demographics; the creators receive a 55% share of whatever the advertiser paid. American viewers are generally the most lucrative, in part because of the share of YouTube Red revenues that creators are eligible to receive. A great deal depends on other contextual and demographic factors. YouTube do indirectly influence the revenue that creators receive by tagging certain videos as "not suitable for most advertisers". This is a substantial bone of contention in the YouTube creator community.

SEJeff 9y ago

And this is an area where globalism excels. There is a demand for good indian cooking recipes in the US, and a supply of excellent indian cooks willing to share their secrets in india. Win/Win really.

xkjkls 9y ago

And honestly, if you are producing content that really engages people, YouTube advertisements is the least efficient usage of your brand. Someone like her could probably launch a food book, or patreon, or any number of parallel branding ventures where she would get a much higher cut of the revenue. If you're someone on YouTube who just puts out viral cat videos, you're probably going to struggle much more with parallel branding.

subpixel 9y ago
I agree there’s the potential for a greater audience based on the content, but the audience is an equally important factor. I suspect the vast majority of this creator’s audience is in India - how is the Patreon adoption there? What brands are looking to connect with home cooks of the suncontinent? I don’t know, I’m way outside the market. It might be the case that YouTube ads are her most solid and repeatable opportunity. But I do hope for her sake that she finds as much success as possible.
- intended 9y ago
  As far as I Know there is no patreon/Kickstarter for India. I suspect this is likely due to banking rules, as well as rules for remittance of foreign currency being difficult. But this is an educated guess on my part. The other options could be that this is India and some totally unexpected effect has already taken over the market and I haven't recognized it. Maybe Kitty parties (A type of savings club)
  - AstralStorm 9y ago
    Alternatively she makes money from endorsements and covert advertising on her channel. (Similar to many hardware review tech channels.)
    - xkjkls 9y ago
      Yeah, that normally works really well for any channel with alot of customer products associated with it. Hardware + cooking are great examples.

rjuyal 9y ago

Kabita's kitchen is no doubt good youtube channel for Indian food recipes. But I prefer Nisha Madhulika. Reminds me of Mom :)

subpixel 9y ago
How apropos of the Bloomberg article it is that when I search for her in YouTube the top results are targeted at people wondering how much she earns.

maxsavin 9y ago

Cost of living is significantly lower in India than in the US. If she is making even $1000/mo there, it’s like 6 figures here.

southphillyman 9y ago

My wife has been watching Village Food Factory on youtube for a while now (The old Indian man with 6 fingers on one hand). You can see where the youtube revenue has increased the quality of life for the content creator. They now have enough money to regularly feed the local villagers.