> Rich people will often look for ways (not necessarily conspicuous) of asserting their status. The point is that non-rich do that, too. Most people buying lu

> Rich people will often look for ways (not necessarily conspicuous) of asserting their status. The point is that non-rich do that, too. Most people buying luxuries are not ultra-rich. $300 dollar chocolate is not out of reach for the upper-middle class, or really even the regular middle class. It might be a dumb purchase, but you could realistically earn less than $50k/year and still buy a bar of this. I would imagine that my peers make up a much larger portion of To’ak's clientele than Warren Buffet's peers.