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How about pulling off what OXO did? They realized their products cut be copied and sold at a cheaper price. So they created their own competition. Just made a w
by GBKS 16y ago
How about pulling off what OXO did? They realized their products cut be copied and sold at a cheaper price. So they created their own competition. Just made a worse design, used cheaper materials, slapped on a new brand and put both lines on the same shelf.
That way you can market to two demographics and cover the market. Extra bonus is that you can use essentially the same underlying tech.
- mikemol 16y agoGood point. I think Microsoft calls those SKUs. (They just didn't put the same brand name on it, I suppose.)
- tomjen3 16y agoThat is useful, but it is actually just one example of price discrimination - and you might want to create more than one competitor to your product.
- pbhjpbhj 16y ago>How about pulling off what OXO did? Made gravy?
- pbhjpbhj 16y agoOK, what did OXO do, they're a gravy brand in my country ...