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Yeah, as soon as Apple removed "Computers" from their name they also stopped being a "tools for the passionate"-manufacturer. They now sell primarily media cons

Yeah, as soon as Apple removed "Computers" from their name they also stopped being a "tools for the passionate"-manufacturer. They now sell primarily media consumption devices. Nothing wrong with that, it's just not the same core Jobs talks about in this video.

loire280 16y ago
The DJs at night clubs, the knob-twiddler guys in indie rock bands, and the film students at the local university are all using Macs to make their art. In fact, I'd say Apple's devices and the tools they create to publish to those devices have done a lot to make these creators' lives easier. Think about how much more music people listen to thanks to the ubiquity of iPods. Would the indie rock movement have had as much traction if it weren't for all those college kids looking for something to fill their iPods? Not to mention iMovie, GarageBand, and iPhoto, plus their professional-level counterparts in Final Cut, Logic, and Aperture.
- erikstarck 16y ago
  Apple just released new versions of the iMacs. This used to be a major event and they made a lot of fuzz about each new update. Now go to apple.com. What's taking up 90% of the front page? Apple is a consumer device company. Sure, they still make great computers, but that's more and more just a side business.
  - refulgentis 16y ago
    This begs the question: why isn't an iPad a computer?
    - erikstarck 16y ago
      No floppy drive? ;) Just kidding. Good question! I think it has to do with the fact that the natural home for a computer is the desk while the natural home for the iPad is the sofa or the bed.
      - glhaynes 16y ago
        It's interesting that Apple never uses the word "computer" in their iPad marketing. Nor do they use the word "tablet" much. "iPad" is friendly. "Tablet computer" is "beep boop, processing..."
  - brianpan 16y ago
    iOS devices are still honoring the core value of "giving people a way to change the world" if you consider how Apple is bringing customers to developers through the App store. Apple changed what is possible for a developer by giving them access to millions of customers, distribution, and a simple payment method.
  - loire280 16y ago
    The iMac update was a spec bump (and a particularly minor one at that). There's not a whole lot of marketing message there. They made a much bigger deal when the current enclosure was introduced and when they released the 27" iMac earlier this year.
  - SnydenBitchy 16y ago
    Computers are consumer devices. Remember, Jef Raskin conceptualized the Mac as an appliance. Steve wanted to make it as easy to use as a toaster.
refulgentis 16y ago
I thought an iPad was for consumption, not creation. Then I found out it has not one, but two, complete office suites compatible with Microsoft Office. (Documents To Go, Pages, Numbers, Keynote). Then I found out it could completely replace my guitar amp, with 5 different amps, 11 stomps, 5 cabinets, and 2 mics. (AmpliTube, AmpKit) Then I found out it could do advanced photo editing. (PhotoGene, PhotoForge) Then I found out it could create paintings for the cover of the New Yorker (Brushes, Layers) Then I found out it could more quickly and easily do my homework than pen and paper could. (Penultimate) Then I found out it could completely replace a DJ’s equipment. (Looptastic HD, AC-7 Pro, Pianist Pro) These are just what I’ve come across in my relatively limited exposure to the iPad App Store, and even then only in my relative niches. It’s still more than enough to tell me the invented dichotomy of “consumption vs. creation” for the iPad is completely false, yet somehow, it’s gained enough hold to generate just short of 4 million hits on Google. So, next time some writer says you’ll need a non-existent PalmPad with a rumored stylus in order to do “real content creation”, or someone tries to equate a dedicated e-book reader to an iPad, or a competitor’s COO pretends their 9 year old “Tablet PC” initiative is somehow going to be better at content creation, using an operating system designed for a mice and keyboard, ignore it. They are relying on assumptions that aren’t born out from actually using the device and exploring the available software, or they are unaware of how young the platform is (it’s only been 7 months since developers were able to start programming for it, trust me, we’re only just starting to see real innovative apps released), or they are a competitor who is knocking on the iPad because they have to. My iPad has replaced my notebooks, pens, paper, laptop, guitar amp, PS3, board games, and books. It will only be able to do more in the future.
- erikstarck 16y ago
  Yes, you can use it for creating but it's not its primary purpose. Just as you can use a laptop for reading books. The experience is just so much better on an iPad. It's a "lean back" consumption device not a "lean forward" production tool. Come to think of it, perhaps it's more like a "lean back" production device.
  - andreyf 16y ago
    Come to think of it, perhaps it's more like a "lean back" production device. Actually, I think it's more a slab of touchscreen with a minimalistic app manager. What you do with it is up to you ;)

loire280 16y ago

The DJs at night clubs, the knob-twiddler guys in indie rock bands, and the film students at the local university are all using Macs to make their art. In fact, I'd say Apple's devices and the tools they create to publish to those devices have done a lot to make these creators' lives easier. Think about how much more music people listen to thanks to the ubiquity of iPods. Would the indie rock movement have had as much traction if it weren't for all those college kids looking for something to fill their iPods? Not to mention iMovie, GarageBand, and iPhoto, plus their professional-level counterparts in Final Cut, Logic, and Aperture.

erikstarck 16y ago
Apple just released new versions of the iMacs. This used to be a major event and they made a lot of fuzz about each new update. Now go to apple.com. What's taking up 90% of the front page? Apple is a consumer device company. Sure, they still make great computers, but that's more and more just a side business.
- refulgentis 16y ago
  This begs the question: why isn't an iPad a computer?
  - erikstarck 16y ago
    No floppy drive? ;) Just kidding. Good question! I think it has to do with the fact that the natural home for a computer is the desk while the natural home for the iPad is the sofa or the bed.
    - glhaynes 16y ago
      It's interesting that Apple never uses the word "computer" in their iPad marketing. Nor do they use the word "tablet" much. "iPad" is friendly. "Tablet computer" is "beep boop, processing..."
- brianpan 16y ago
  iOS devices are still honoring the core value of "giving people a way to change the world" if you consider how Apple is bringing customers to developers through the App store. Apple changed what is possible for a developer by giving them access to millions of customers, distribution, and a simple payment method.
- loire280 16y ago
  The iMac update was a spec bump (and a particularly minor one at that). There's not a whole lot of marketing message there. They made a much bigger deal when the current enclosure was introduced and when they released the 27" iMac earlier this year.
- SnydenBitchy 16y ago
  Computers are consumer devices. Remember, Jef Raskin conceptualized the Mac as an appliance. Steve wanted to make it as easy to use as a toaster.

refulgentis 16y ago

I thought an iPad was for consumption, not creation. Then I found out it has not one, but two, complete office suites compatible with Microsoft Office. (Documents To Go, Pages, Numbers, Keynote). Then I found out it could completely replace my guitar amp, with 5 different amps, 11 stomps, 5 cabinets, and 2 mics. (AmpliTube, AmpKit) Then I found out it could do advanced photo editing. (PhotoGene, PhotoForge) Then I found out it could create paintings for the cover of the New Yorker (Brushes, Layers) Then I found out it could more quickly and easily do my homework than pen and paper could. (Penultimate) Then I found out it could completely replace a DJ’s equipment. (Looptastic HD, AC-7 Pro, Pianist Pro) These are just what I’ve come across in my relatively limited exposure to the iPad App Store, and even then only in my relative niches. It’s still more than enough to tell me the invented dichotomy of “consumption vs. creation” for the iPad is completely false, yet somehow, it’s gained enough hold to generate just short of 4 million hits on Google. So, next time some writer says you’ll need a non-existent PalmPad with a rumored stylus in order to do “real content creation”, or someone tries to equate a dedicated e-book reader to an iPad, or a competitor’s COO pretends their 9 year old “Tablet PC” initiative is somehow going to be better at content creation, using an operating system designed for a mice and keyboard, ignore it. They are relying on assumptions that aren’t born out from actually using the device and exploring the available software, or they are unaware of how young the platform is (it’s only been 7 months since developers were able to start programming for it, trust me, we’re only just starting to see real innovative apps released), or they are a competitor who is knocking on the iPad because they have to. My iPad has replaced my notebooks, pens, paper, laptop, guitar amp, PS3, board games, and books. It will only be able to do more in the future.

erikstarck 16y ago
Yes, you can use it for creating but it's not its primary purpose. Just as you can use a laptop for reading books. The experience is just so much better on an iPad. It's a "lean back" consumption device not a "lean forward" production tool. Come to think of it, perhaps it's more like a "lean back" production device.
- andreyf 16y ago
  Come to think of it, perhaps it's more like a "lean back" production device. Actually, I think it's more a slab of touchscreen with a minimalistic app manager. What you do with it is up to you ;)