4 ms·
Former (UK) magazine editor. I’ve never seen “lede” on any publication I’ve worked on. “Standfirst”, “intro”, sometimes “lead” (though that was more often used
by Doctor_Fegg 9y ago
Former (UK) magazine editor. I’ve never seen “lede” on any publication I’ve worked on. “Standfirst”, “intro”, sometimes “lead” (though that was more often used to describe the positioning of a story on a page). But never “lede”.
It’s possible it was used in UK newspapers, but I doubt that: most newspaper jargon found its way to magazines eventually (subbing markup was the same, for example). I suspect it’s purely a modern US newspaper affectation.
- binaryriviera 9y agoExactly. As someone who's only lived in commonwealth countries and consumes a lot of printed media, I've never come across this term before, it just looks odd to me.