6 ms·
Who is the biggest advertising company? Google?
by wafflesraccoon 9y ago
Who is the biggest advertising company? Google?
- oblio 9y agoUnless something changed recently, I believe that $95bn of advertising revenue makes them the biggest advertising company in the world :)
- golemiprague 9y agoThey are the medium, not the advertising company, the same way a tv channel is the medium, not the advertising company. WPP, Omnicom, Dentsu, those are advertising companies. You are conflating here two different things.
- coupdetaco 9y agothey are distribution, just like the agencies. Only Google drives distribution costs down
- bannable 9y agoProbably WPP or Omnicom.
- vlovich123 9y agoGoogle.
- guyzero 9y agoOmnicom: $15B revenue annually, $17B market cap WPP: $18B revenue, $23B market cap Google: $110B revenue, $750B market cap Seems like a good argument that being tech-forward provides a multiplier on value versus doing the same old thing, if you believe that these are all just advertising companies.
- vonmoltke 9y ago> Google: $110B revenue Where did you get 110 from? I'm seeing 90 for last year.
- guyzero 9y agohttps://finance.yahoo.com/quote/GOOGL/financials?p=GOOGL https://finance.yahoo.com/quote/GOOGL/financials?p=GOOGL $110B total revenue for 2017
- chillee 9y agoThat's all revenue, including non-advertising revenue.
- icebraining 9y agoTrue, the ad revenue was $95B.
- vonmoltke 9y agoYeah, I screwed up and was looking at the wrong number.
- tomc1985 9y agoHardly a fair comparison, considering Google's extensive non-advertising product offerings
- tikhonj 9y agoExtensive non-advertising product offerings that somehow don't translate into extensive non-advertising revenue...