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That thing facebook does with demanding your phone number, that's my favorite dark pattern. Apple does the same thing with iOS upgrades. First you pose a seemi
by saguro 9y ago
That thing facebook does with demanding your phone number, that's my favorite dark pattern. Apple does the same thing with iOS upgrades.
First you pose a seemingly innocent question, like 'would you like to give us your phone number so we can keep your account secure?' or 'would you like to upgrade to new iOS?'. Then you take away the NO option. You replace it with 'i'll decide later'. And by doing so, you make it not a choice for the user. You make it a statistical guarantee that sooner or later, most users will cave in and hit yes, even if by accident. iOS is an extreme example of this - when you say you don't want to upgrade, you are immediately prompted with a pin code request as if your device just locked itself, and your reflex is to punch in the pin to unlock it again. But if you read what it says at the bottom, it's asking for your pin to get permission to schedule the upgrade that you just said no to.
Whoever the designers are who came up with this stuff, fuck them. This shit is going to be in ethics textbooks in a decade or two. I hope someone from the facebook UX team is reading this, I hope they know their day job is to make the world a worse place.
- JustSomeNobody 9y agoThey do a similar thing with Apple Pay too. In order to get rid of the Badge on settings, you have to run through the wizard and cancel out at the end.
- thisacctforreal 9y agoSee also: https://darkpatterns.org/types-of-dark-pattern https://darkpatterns.org/types-of-dark-pattern
- sizzle 9y agoAs an ethical UX designer, unethical UX designers/PMs/ need to be shamed for creating/allowing dark pattern in their work. This goes against the fundamental tenets of empathetic UX design and in downright manipulative and bordering evil.
- GuiA 9y agoOut of curiosity, who or what has designated you an “ethical UX designer”? I’m sure you could find an Apple designer who would claim that forcing people to upgrade ensures that their device is patched and secure, preventing many potentially livelihood threatening problems down the line, so they are just as ethical of an UX designer as you are, if not more so since you do not want to protect people from their device being hacked into and their personal info stolen.
- antoinevg 9y agoOnly if the incessant streams of breaking updates were primarily about device security would this be a valid argument.
- amazingman 9y agoThe invocation of “primarily” here suggests that your mind is refusing to address reality because it conflicts with your ideals.
- salvar 9y agoWhat an amazingly deep analysis of a person's mind just based on a few words.
- Firadeoclus 9y agoWhat was described is not "forcing people to upgrade" but tricking people into unintentionally upgrading. Your argument can be used to justify the former but not the latter.
- sizzle 9y ago"Out of curiosity, who or what has designated you an “ethical UX designer”?" Simply put, I would never allow these dark design patterns into the product if I was the designer, by arguing that it would affect perceived trustworthiness of the company and brand credibility if dark patterns start to become pervasive and the norm across the product. As a professional UX designer, it's my duty to be the voice of the user and I'd put my neck on the line to make sure I voiced my concern before they went over my head and implemented dark patterns. I'll never sign off on it. The issue is a lack of accountability by designers/PMs who hide behind the company name when these dark patterns are exposed. In an era when companies like Facebook sway political elections through their dark pattern designed newsfeeds, watchdog groups and regulatory bodies need to be created to keep them in check.
- rorykoehler 9y agoFrom the UX I've studied it seems that ethics is unrelated. Typically in consumer apps the goal is to increase MAU and engagement and UX is dictated by whatever moves the needle on those areas. It's hard to separate whether people are using the app more because of it's better design through UX design feedback loop iterations or if it is a dark pattern. For example it is entirely plausible that the sms notification being sent once you put in a 2FA number is completely unrelated. In a normalised database there will only be one phone number for multiple uses. If notifications are set to send to the phone number by default and 2fa uses that phone number the app will not necessarily have knowledge whether the phone number was entered due to a 2fa prompt or something else. It only checks for a phone number and acts accordingly. The 2 people/teams who designed each feature would most probably have no idea how else the number is being used such is the nature of complexity.
- koliber 9y ago> In a normalised database there will only be one phone number for multiple uses. No! Normalization does not mean keeping only one copy of each piece of data, regardless of category and context. I see this behavior all the time in junior and even some senior devs, both in databases, and when they code. A piece of information has a type, but it also has a context. A 2FA phone number is different than a marketing contact phone number. It should never be normalized into just one field. My favorite example of this is people re-using a constant in multiple places in code just because it happens to have the same value. Imagine you have a constant defined as `USER_DISPLAY_AS = 'first_name'`. Then, somewhere, you are building sorting and want to be able to sort by first name or last name. You notice you already have a constant that contains a value 'first_name', so you use it. Not you have tied two completely different things together in your code because you thought you are being DRY.
- rorykoehler 9y agoI don't disagree with you on the type issue but you can see in a large organisation how this would easily fall through the cracks. It's also entirely plausible that an intern came up with the sms notification idea and it wasn't caught in code review. I don't really subscribe to Hanlon's razor but in this context I can understand how it could happen quite easily.
- wastedhours 9y agoBut who/where do we draw the line for "ethical" design? Every design decision is on a spectrum, and anything above helping someone eat, sleep or shit, is to some degree "un-needed" design.
- sizzle 9y agoI'd say anything that faces a user in a digital experience that utilizes cheap psychological or behavioral manipulation/UI obsfucation to benefit from their interaction in achieving a desired business metric/outcome in which a user may not have otherwise consented to/authorized said interaction had the user interface been written clearly in plain language (no jargon) and accessibly designed for the common lay person (user testing). In design, everything is intentional and I fail to believe these cheap UI tricks were anything other than intended as designed by whoever designed it. Any seasoned UX designer worth their title knows if what they are designing removes their agency in deciding on how to act or if it feels icky or wrong in a manipulative sense.
- wastedhours 9y agoBut where do you draw the line between offering genuine convenience for the end user and UX tricks? Is underlining a link unethical because it's giving undue weight to highlight an action you want the user to notice? (I know, reductio ad absurdum, but I think it's valid to point out personal interpretation of ethics can be stretched beyond usefulness). That's more of a rhetorical point - I don't believe most things related to "morality" can ever be as clear as black/white, ethical/unethical, and think it muddies waters to assert it does. Considered design does not always exactly equal purer-than-pure ethical design.
- kyteland 9y ago> Whoever the designers are who came up with this stuff, fuck them. Are you sure you're laying the blame at the feet of the right people? I'm a design lead on a mobile game and I find myself in a constant battle against these kind of shenanigans with the PM team.
- nojvek 9y agoAs a tech lead I fight such dark patterns to a bloody battle. It’s our responsibility to call out on bullshit like this.
- bicubic 9y agoI would argue that you have an ethical responsibility to fight that battle. Here in Australia, when you become a software engineer, you join the Engineers of Australia, become a chartered Engineer with some additional civic rights and responsibilities, and swear an oath which includes upholding ethics values, much like doctors swear an oath to do no harm. I hope this kind of thing becomes universal and more prominent with the younger generations. If we want to make the world a better place (and most people who set out to do engineering do), we must put ethics and the good of society above KPIs and profits and individual company valuations.
- 8bitchemistry 9y agoI've been an Australian software engineer for 20 years and this is the first I've heard about "Engineers of Australia". Source?
- ajdlinux 9y agoI think parent is referring to Engineers Australia (formally, the Institution of Engineers, Australia), which is the professional body to which most engineery-engineers belong. Most "Bachelor of Software Engineering" degrees offered by Australian universities are EA-accredited and contain mandatory engineering courses that EA requires. Most CS/IT degrees that don't have "Engineering" in the degree name are only accredited by the ACS (or potentially not accredited at all). I'm also an Australian software "engineer", I don't have an EA-accredited degree, and the more I see of this industry, the less certain I am that we get to claim the mantle of "engineer" with the professional responsibilities that go with it.
- Giroflex 9y agoWhen I first opened up the Netflix mobile app and it asked me if I wanted it to show me notifications I thought "hey, that's nice, most apps just start spamming me without asking". I clicked "No thanks" and went on my way. It turns out, though, that it asks that _every_ single time I open the app. It's really annoying and I'm about to allow them only to block them at the OS level.
- r00fus 9y agoThis is one reason some folks prefer Apple. iOS had privacy options at the OS level for years before Android got into the game (yes xPrivacy but not everyone can root)
- jmanderley 9y agoSo, enable Netflix notifications but disable Netflix notifications at a system level? Seems like a silly reason to prefer iOS, considering every modern Android has the same feature.
- TomMarius 9y agoHe's just saying that iOS had this feature way sooner than Android did
- tracker1 9y agoAnd android could sync my contacts through the cloud (google servers) to a new device and edit online, syncing the other way before iOS. What's the point?
- tracker1 9y agoCould whoever downvote explain? It's a feature that Android had first... The fact is, today, they both have Feature X, so debating who had what first doesn't add to a constructive argument was my point.
- jacquesm 9y agoGoogle does it too, so does Twitter. They're all fishing for your mobile number but 'for your own good'.
- tomduncalf 9y agoIt is a nasty dark pattern but I think in the case of iOS upgrades you can somewhat justify it - it’s important that users upgrade to avoid security issues etc. Of course really, iOS upgrades should be so pain-free that no one would ever want to say no, but that’s a different story!
- cm2187 9y agoiOS upgrades have long been synonymous to me to having to go through a dozen modal screens nagging me for apple services...
- Naomarik 9y agoiOS devices in general. Spend two months away from one and you'll have about 3-5 modals pop up at different times while you just start to use the device. Awhile ago I was using an old iPad, dismissed a several modals and started reading. One modal that I dismissed previously came not more than two minutes later again, completely interrupting me. Stopped using it after that, wanted to throw it against the wall.
- kaizoku_ 9y agoI suspect that their motivation to push users to upgrade has far more to do with their planned obsolescence than anything to do with keeping users secure.
- jjeaff 9y agoI wouldn't be so sure. Security issues are bad publicity. Even Microsoft patches known pirate copies of their os for security reasons.
- matthewmacleod 9y agoI see no basis for thinking that whatsoever.
- pentae 9y agoSame thing that they've done with the new Wifi toggle on the quick menu on iOS 11. You CANNOT turn off Wifi. It just "Disables it temporarily". They do this so that when you are home and your phones plugged in and on do not disturb its automatically downloading updates over Wifi again. This was the final straw for me.
- maccard 9y agoMy non technical partner was regularly finding herself out of data because she would turn off WiFi for some reason, forget to turn it back on again, and use a months data in a week. Since that change, it’s never happened. Yes, the option is misleading, (although there is a banner saying “turning off nearby WiFi until tomorrow”) but the vast vast majority of people don’t really turn off WiFi and want it off for good, they mean “I don’t want to use WiFi right now”. If you really do want to turn off WiFi, it’s in settings. I’d rather have a convenient feature that does what I want, even if it’s over use an un-updateable device where all the core services are tied to one of the largest tracking companies in the world, thanks.
- taneq 9y ago> Then you take away the NO option. You replace it with 'i'll decide later'. And by doing so, you make it not a choice for the user. You make it a statistical guarantee that sooner or later, most users will cave in and hit yes, even if by accident. Fucking YouTube and their "Would you like to merge your account with your Google Account and use your real name forever more? Yes / Soon."
- Sylos 9y agoI'd still like to know, what the particular difference between that acquisition and Facebook's acquisition of WhatsApp is, that made so many countries block the sharing of data between WhatsApp and Facebook, but not the sharing of data between YouTube and Google. If it really is just that asshole prompt that made the difference, then man, did Facebook fuck up. They should have just blocked people from using WhatsApp until they volunteer their data.
- tripzilch 9y agoWhatsApp has a shitload of alternatives, and it's much easier to switch. YouTube users had way more investment in retaining their account and not switching to another video hosting service (the best alternative is Vimeo I guess?). I've only had a FB account for a very short while and that was 8 years ago or so, their disrespect for user privacy creeped me out back then already, never went back. If WhatsApp had forced me to link to a FB account (and thus make a new one), I'd have told my friends "yeah that's nice you can message me on a different platform from now on". And I wouldn't have been the only one. There's no social network for people refusing to use FB, so we don't know each other :) But there is way more of us than you'd expect (and from many different corners of society too, not just the tech crowd, friend of mine is a doctor and she's very intent on privacy, even if she sometimes lacks the tech knowledge to make the "perfect" choices, she's much more hard core about it than I am, as if I didn't have enough reason already for respecting the hell out of her).
- Steeeve 9y agoYou don't want to see annotations on _this_ youtube video? That's fine. I'm sure you'll want to see them on the next one.
- neinzero 9y agoGood call, but I'm a bit confused how that would increase engagement, unlike the other patterns here.
- nikofeyn 9y agothis behavior in iOS drives me absolutely insane. and somehow apple gets away with it when it's just as intrusive as the shit microsoft and facebook do. in that interface, and in mac os x as well, it seems it will upgrade at a certain point anyway, no mater what you choose. i always answer remind me later, and i will often come home to my macbook pro or iPad having been restarted due to an upgrade. the macbook is particularly annoying when it upgrades because it leaves about 10 minutes or so of stuff left to do that isn't triggered until i go to unlock my computer. so i come home having something urgent to do, try to wakeup and login to my macbook only to find it needs to finish the installation i never chose to do (or at least never intended to do). and still apple gets away with it.
- Nition 9y agoYouTube did that a while ago too, when they were trying to get everyone to make a Google+ account. Websites also do that screen-covering style popup on load with the two options like: Yes I'd love to sign up I'll sign up later Neither of those are my true answer of "no" and as dumb as it sounds I don't really like lying by clicking the "I'll sign up later". Their loss because I usually just close the site instead if the box doesn't close when I click outside of it. There's the other type where they imply the user is an idiot for taking the "no" option, as in: Yes I'd love to sign up No, I hate great deals