That, IMO, is one of the best things they could spend the money on. This project is going to suffer from being a technologists dream toy. By bringing in outsid

That, IMO, is one of the best things they could spend the money on. This project is going to suffer from being a technologists dream toy. By bringing in outside help to focus on who the end-user is, they have a hope of overcoming this and making it usable for mortals. UX should be the first dollars spent on a consumer product, not the last.