5 ms·
Asmodee Acquires Lookout Games and Mayfair Games
- everdev 9y agoAs a kid I used to love board games. It made for fun, engaging family time. Now, we have a closet full of board games but they rarely get used. On demand digital entertainment and gaming has taken over.
- mintplant 9y agoTo each their own. My friend group and I, we play board games together multiple times a week.
- always_good 9y agoSo do my roommates and I. I didn't appreciate board games with the family until I was much older though.
- lemiffe 9y agoWhy did they shut down?
- lmm 9y agoWhen all the games Mayfair are publishing are made by Lookout, having them as two separate names doesn't make a lot of sense, especially in today's globally connected world where you don't want your games being under a different name in Germany and the US. Mayfair made their name republishing a German game, and maybe that's a business that no longer makes sense as a separate proposition.
- cpitman 9y agoI'm surprised they don't purchase it just for the brand. As an American board gamer, I instantly notice games that have the Mayfair logo and expect them to be the type of games I like.
- ddebernardy 9y agoCan anyone change the url? Boardgame Geek has a much meatier article with actual details: https://boardgamegeek.com/blogpost/73620/asmodee-acquires-lookout-games-and-mayfair-games https://boardgamegeek.com/blogpost/73620/asmodee-acquires-lo...
- dang 9y agoOk, we changed to that from https://www.polygon.com/2018/2/9/16996882/mayfair-games-lookout-games-acquired-by-asmodee-north-america-catan https://www.polygon.com/2018/2/9/16996882/mayfair-games-look.... Thanks!
- wink 9y agoAs a German somewhat familiar with German board game companies these two articles (polygon and board game geek) were really confusing because they focus on some stuff that happened only in the last years and it's mostly about games I didn't in any way associate with the name Mayfair I had neevr heard of. So if I got this half way correctly, the actual news is that really "Mayfair Games" (which is only a publisher, not a creator?) is shutting down, but the articles solely focus on licensed board games that originated somewhere else. Timeline according to wikipedia: 1981 Mayfair Games founded 1995 Franck-Kosmos publishes Settlers of Catan in Europe 1996 Mayfair Games publishes Settlers of Catan in NA 1997 Mayfair Games shuts down 1997 new company: Ironwind, Inc 2001 succeeded by Mayfair Games, Inc (again) 2013 Mayfair Games publishes the games by Lookout Games in NA 2018 Mayfair Games(Inc?) is bought by Asmodee (French company, or maybe their NA branch?) [0]: https://en.wikipedia.org/wiki/Mayfair_Games https://en.wikipedia.org/wiki/Mayfair_Games [1]: https://en.wikipedia.org/wiki/Asmod%C3%A9e_%C3%89ditions https://en.wikipedia.org/wiki/Asmod%C3%A9e_%C3%89ditions [2]: https://en.wikipedia.org/wiki/Lookout_Games https://en.wikipedia.org/wiki/Lookout_Games
- cpitman 9y agoThe article is also about Asmodee purchasing Lookout Games. They bypassed purchasing Mayfair, which was publishing games created by Lookout Game's oversees, and purchased Lookout instead.
- wink 9y agoYes, but in an article lamenting the downfall of a 35 year old business entity I'd expect a little more than "oh btw it was resold several times and let's talk about the recent stuff they really didn't invent themselves". More harping on the original polygon article. :P
- fencepost 9y agoBoard Game Today also has more information: https://boardgametoday.com/months-speculation-mayfair-games-assets-acquired-asmodee-north-america/ https://boardgametoday.com/months-speculation-mayfair-games-... Official "shutting down" notice on the Mayfair Games Facebook page: https://m.facebook.com/story.php?story_fbid=10155888839745853&id=116555530852&__tn__=%2As%2As-R https://m.facebook.com/story.php?story_fbid=1015588883974585...