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For me, Amazon will be because the nature of their advertising is intent-based, like Google's. What Facebook has always struggled with is the context of the adv

For me, Amazon will be because the nature of their advertising is intent-based, like Google's. What Facebook has always struggled with is the context of the adverts (by their very nature), whereas Google and Amazon's advertisers already have the user's intent right there (searches for services/products).

hyperbovine 9y ago
What use is intent if you know every single intimate detail of a person's private life.
- matt4077 9y ago
  Judging by the ads I get on Facebook: a lot.
NicoJuicy 9y ago
With the difference that Amazon queries are a subset of Google's queries. When using the same keywords, you should add "buy online" / "shop" on Google. And some people on HN just don't want to buy on Amazon because of counterfeit products. Ads on Amazon will probably make it worse.
amelius 9y ago
Facebook also has a search-engine (with a search-bar), and for all we know, 95% of the population may be using it.
- tanilama 9y ago
  Facebook's search is so bad it almost feels like it has been abandoned by their product team.
  - mszkoda 9y ago
    I think it may even be worse than Reddit's search.
perseusprime11 9y ago
The real question is does intent matter for Facebook these days. If I am browsing around to buy something, companies leave cookies that aalow them to retarget wherever you go and since you spend a lot of time on Facebook, you will be retargeted there anyway.