4 ms·
My local Burger King has transitioned to this. I don't often eat there, but I'll admit it is a guilty pleasure. One interesting thing I've noticed is that with
by searine 9y ago
My local Burger King has transitioned to this. I don't often eat there, but I'll admit it is a guilty pleasure.
One interesting thing I've noticed is that with ordering kiosks, I'm much more likely to be upsold.
Having all the option laid out in front of me, and no pressure from someone trying to "sell" me I find it far easier to select add ons.
This says to me that there is a profit motive beyond simple efficiency. It creates opportunity for better sales as well.