4 ms·

Not to try to invalidate your point (because Microsoft is definitely guilty of this practice), but SkyDrive was rebranded for legal reasons*, instead of marketi

by laken 9y ago

Not to try to invalidate your point (because Microsoft is definitely guilty of this practice), but SkyDrive was rebranded for legal reasons*, instead of marketing reasons. https://techcrunch.com/2013/06/28/uks-bskyb-wins-judgement-against-microsoft-over-use-of-skydrive-name-in-europe/ https://techcrunch.com/2013/06/28/uks-bskyb-wins-judgement-a...

mikestew 9y ago
Yeesh, out of all the choices available, I had to pick the worst example, eh? Feel free to substitute "Live Mesh" or "FolderShare". :-)
- mynameisvlad 9y ago
  I would say the difference with those examples and Pay with Google (as well as Google's other rebrands) is that Live Mesh and FolderShare really weren't being used prior to rolling them into Live Drive/SkyDrive/OneDrive (whenever those got integrated, it's been years). The rebrand was intentional to try and get them to be used more by attaching them to a more successful brand, which happened to be the one for our online storage. Google likes taking successful products and then rebranding them out of the blue for no real reason other than to seem "integrated". Things like splitting off messaging from Hangouts, which was already an amalgamation of features and other products like Google Talk and the old messaging app. Or like Google Pay, which is an amalgamation of a bunch of other successful products like Android Pay (which was itself an amalgamation of other products like Google Wallet and Google Checkout along with certain acquisitions). With Google, it just seems like they constantly have FOMO of being on the "hot new brand".
- booleandilemma 9y ago
  Lync / Skype for Business?
  - discordance 9y ago
    Lync -> Skype for Biz -> Teams
    - indemnity 9y ago
      It’s been renamed again? Word of this has not yet trickled down to my group. I wish they’d put some of the renaming energy into improving the reliability of their Mac and iOS apps....
  - marcosdumay 9y ago
    Previously "communicator" ;)
- merb 9y ago
  msn messenger -> live messenger. hotmail.com -> Windows Live Mail -> hotmail -> outlook.com
  - Too 9y ago
    You missed a few steps for messenger: Live Messenger -> skype -> lynq -> skype for business
    - merb 9y ago
      well basically we talked about renames and live messenger actually was canceled for skype and not renamed. the other examples were just renames with/without a new ui.

by laken 9y ago

mikestew 9y ago

Yeesh, out of all the choices available, I had to pick the worst example, eh? Feel free to substitute "Live Mesh" or "FolderShare". :-)

mynameisvlad 9y ago
I would say the difference with those examples and Pay with Google (as well as Google's other rebrands) is that Live Mesh and FolderShare really weren't being used prior to rolling them into Live Drive/SkyDrive/OneDrive (whenever those got integrated, it's been years). The rebrand was intentional to try and get them to be used more by attaching them to a more successful brand, which happened to be the one for our online storage. Google likes taking successful products and then rebranding them out of the blue for no real reason other than to seem "integrated". Things like splitting off messaging from Hangouts, which was already an amalgamation of features and other products like Google Talk and the old messaging app. Or like Google Pay, which is an amalgamation of a bunch of other successful products like Android Pay (which was itself an amalgamation of other products like Google Wallet and Google Checkout along with certain acquisitions). With Google, it just seems like they constantly have FOMO of being on the "hot new brand".
booleandilemma 9y ago
Lync / Skype for Business?
- discordance 9y ago
  Lync -> Skype for Biz -> Teams
  - indemnity 9y ago
    It’s been renamed again? Word of this has not yet trickled down to my group. I wish they’d put some of the renaming energy into improving the reliability of their Mac and iOS apps....
- marcosdumay 9y ago
  Previously "communicator" ;)
merb 9y ago
msn messenger -> live messenger. hotmail.com -> Windows Live Mail -> hotmail -> outlook.com
- Too 9y ago
  You missed a few steps for messenger: Live Messenger -> skype -> lynq -> skype for business
  - merb 9y ago
    well basically we talked about renames and live messenger actually was canceled for skype and not renamed. the other examples were just renames with/without a new ui.