4 ms·
I think it comes down to control and trust. Right now advertisers can run all sorts of crazy stuff without reproach, they don't want to give that up. Having ads
by TheAceOfHearts 9y ago
I think it comes down to control and trust. Right now advertisers can run all sorts of crazy stuff without reproach, they don't want to give that up. Having ads served by the first-party would also require the advertiser to trust them to report all data accurately.
Perhaps another reason is that you lose the ability to track users through third-party cookies?
- x0x0 9y ago3rd party is executing inside your first party context Lack of independent impression counting
- nasredin 9y ago>Lack of independent impression counting AKA Advertising companies are afraid website owners (and everybody else who can do it) are going to steal from them.
- intrasight 9y agoIt should be pretty easy to do enough auditing to keep everyone honest - which they should be anyway as partners in this endeavor.
- marcosdumay 9y agoYou can't track exhibitions, but you can surely track clicks. It's not like it's the end of the world, it's only that advertisers want it all, and some more.
- intrasight 9y ago>through third-party cookies Which so many browsers are blocking