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> with the amount of tech and data available these days, google still chooses to show me an ad for chevy on an ice cream site. the fact that the ads are so obvi
by coolso 9y ago
> with the amount of tech and data available these days, google still chooses to show me an ad for chevy on an ice cream site. the fact that the ads are so obviously out of context is truly baffling - does this seriously work for the general consumer? even if i've searched for chevy before, why would i suddenly exit my ice cream experience?
The point of that particular ad is likely less to get you to click and more to remind you that Chevy exists and is important. So when you go buy that new or used car, Chevy goes through your mind at least once, and you subconsciously have some trust in the brand because you are reminded of its existence through various outlets on a daily basis, which is naturally comforting when done correctly.
It’s not really any different from seeing a Tide laundry detergeny commercial while watching South Park. What’s tide got to do with a cartoon, and are you going to run out immediately and buy some Tide during the break? No, but next time you go to the store to buy detergent you’ll see Tide and while you might not buy it you’ll at least be familiar with it in a relatively positive manner, which for most will make the chances of them buying it higher.
- leeoniya 9y agoexcept that i researched chevy thoroughly and decided that it sucked. now i have to go and purge what google thinks it knows about me. and theoretically repeat this process for every other ad network, but this is neither possible nor practical.
- coolso 9y agoPoint is, you researched Chevy heavily. Not everyone is going to buy Chevy but almost everyone is going to research Chevy. The role of Chevy ads being shown to everyone plays a role in this. So a Chevy ad still is “relevant” even on an ice cream site.
- leeoniya 9y agoads can serve as a great discovery mechanism. instead, they're this annoying parrot that continuously yells at you about shit you've already seen and researched or some other unchanging highest bidder. fwiw, facebook, has recently surprised me with its ad relevance on a few occasions. no thanks.
- marcosdumay 9y agoHum... The GP is almost certainly seeing those Chevy ads because he researched it. Not the other way around. That's how tracking ads (don't) work. You usually get ads for things you just brought (or decided not to), hoping that you didn't actually buy it yet or will buy more than once, and the medium can intermediate the transaction.
- InternetUser 9y ago> except that i researched chevy thoroughly and decided that it sucked Time for a re-decision. Expect to see those ads for years to come. How does a 2019 cherry-red Corvette sound?