I want to give Google the credit for a conceptually elegant approach that will slot neatly into the existing bidding system. But it seems to think of humans an

I want to give Google the credit for a conceptually elegant approach that will slot neatly into the existing bidding system. But it seems to think of humans and adtech bidding ecosystems as identical economic agents. If we're all perfect consumers, sure, the system converges to an equilibrium. That seems like a mighty generous "if". It's already annoying to manage the mental cost of schemes like Patreon's. How much more annoying is to have to forecast, several weeks in advance, a bidding system that settles in milliseconds, millions of times per minute? It's worth noting that I may be misunderstanding or misrepresenting the nuances and design of the Contributor scheme. I'm a potential competitor, my remarks ought to be look on skeptically. But likewise I ask people to follow the money. Cui bono? In this case: Google.