Probably because Google extends really really good deal to them for the PR effect. I don't think Etsy should consider itself as a competitor to Amazon, they si

Probably because Google extends really really good deal to them for the PR effect. I don't think Etsy should consider itself as a competitor to Amazon, they simply can't. On the other side, AWS already has so many success stories that they are unlikely cater to Etsy specifically. That makes GCE the best option out there. As to Azure, I think people trust Google more as to cloud-based technology than Microsoft.