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It begs the question why Google Cloud and not MS Azure or Amazon's AWS? Could it be a price break they got, and also the AI advantages of Google Cloud's offeri

It begs the question why Google Cloud and not MS Azure or Amazon's AWS? Could it be a price break they got, and also the AI advantages of Google Cloud's offerings? I am sure that played a big part.

oh-kumudo 9y ago
Probably because Google extends really really good deal to them for the PR effect. I don't think Etsy should consider itself as a competitor to Amazon, they simply can't. On the other side, AWS already has so many success stories that they are unlikely cater to Etsy specifically. That makes GCE the best option out there. As to Azure, I think people trust Google more as to cloud-based technology than Microsoft.
- bpicolo 9y ago
  > they simply can't Amazon is one of Etsy's most relevant competitors. They'd be insane not to consider them a competitor https://www.amazon.com/Handmade https://www.amazon.com/Handmade
bckygldstn 9y ago
Many retail companies avoid AWS because they see Amazon as a competitor. Source: work for a retail company, we went with Azure.
- TheReveller 9y ago
  I think that certainly comes into it. Seems perverse to take the money you make from sales and give a cut of it to your competitor, who can then reduce the prices in their own store.
  - billmalarky 9y ago
    That and there's a trust issue I'm sure, regarding hosting all your data with your competitor.
Analemma_ 9y ago
Price breaks would be my guess. Famous names can get discounts in exchange for going public with the transition. I don't have evidence to back this up, but I get the sense that Google offers the deepest discounts, possibly because AWS and Azure have more mindshare and Google wants to catch up.
synicalx 9y ago
Google's marketing engine just remembered earlier this year that they have a cloud product that they kind of forgot to push for the last 3-4 years and decided to cut the DevOps poster child a better deal in exchange for a high-profile migration to the exclusion of the other cloud providers.
- theDoug 9y ago
  Do you have any facts to back your claims?

It begs the question why Google Cloud and not MS Azure or Amazon's AWS? Could it be a price break they got, and also the AI advantages of Google Cloud's offerings? I am sure that played a big part.

oh-kumudo 9y ago

Probably because Google extends really really good deal to them for the PR effect. I don't think Etsy should consider itself as a competitor to Amazon, they simply can't. On the other side, AWS already has so many success stories that they are unlikely cater to Etsy specifically. That makes GCE the best option out there. As to Azure, I think people trust Google more as to cloud-based technology than Microsoft.

bpicolo 9y ago
> they simply can't Amazon is one of Etsy's most relevant competitors. They'd be insane not to consider them a competitor https://www.amazon.com/Handmade https://www.amazon.com/Handmade

bckygldstn 9y ago

Many retail companies avoid AWS because they see Amazon as a competitor. Source: work for a retail company, we went with Azure.

TheReveller 9y ago
I think that certainly comes into it. Seems perverse to take the money you make from sales and give a cut of it to your competitor, who can then reduce the prices in their own store.
- billmalarky 9y ago
  That and there's a trust issue I'm sure, regarding hosting all your data with your competitor.

Analemma_ 9y ago

Price breaks would be my guess. Famous names can get discounts in exchange for going public with the transition. I don't have evidence to back this up, but I get the sense that Google offers the deepest discounts, possibly because AWS and Azure have more mindshare and Google wants to catch up.

synicalx 9y ago

Google's marketing engine just remembered earlier this year that they have a cloud product that they kind of forgot to push for the last 3-4 years and decided to cut the DevOps poster child a better deal in exchange for a high-profile migration to the exclusion of the other cloud providers.

theDoug 9y ago
Do you have any facts to back your claims?