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> The solution is obvious - tag/categorize the videos, according to very strict rules, let the advertisers decide which tags to serve. Allow the publishers to d
by oh-kumudo 9y ago
> The solution is obvious - tag/categorize the videos, according to very strict rules, let the advertisers decide which tags to serve. Allow the publishers to dispute the tags
Tagging would use the same ML model that youtube is current running for demonetization, so there will be error as well.
Problem here lies with the expectation, it aims with recall not precision. In other words, false negatives really hits Youtube's image, twice already this year. People only needs to find a handful problematic videos with misplaced ads and claim Youtube had some major problem, which might not be case behind the scene. Yet each time it becomes major media parade on bashing the company and result in an exodus of advertisers.
If the goal is to eliminate false positives, which means less tolerance and stronger censorship, it will hurt a lot of innocent Youtubers, regardless. The crisis lies however with Youtube's model, if they cannot do a good job, no matter by algorithm or by human, managing the balance between quality and quantity of videos on their platform while keeping the advertisers happy and assured, it is just a matter of time, Youtube would ultimately degraded into our era's little television.