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I don't think it was saying that cost savings are easier to sell, but rather that they're worth much more.
by thaeli 9y ago
I don't think it was saying that cost savings are easier to sell, but rather that they're worth much more.
- osullivj 9y agoFWIW my own experience is that cost savings are a much harder sell than revenue gains.
- georgeecollins 9y agoI think for startups, trying to show growth, savings are less valuable then revenue growth. For mature businesses measuring profit, a dollar of cost savings is worth more than a dollar of revenue.
- siddharthdeswal 9y agoAgreed, mature markets have usually been carved up, and competitors have to fight to gain even an inch of market share. In such a scenario, a dollar saved is a full dollar in the pocket. A dollar gained would have many costs to gain that dollar.